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  • Smart Moms and Smartphones Make the Season Jolly and Bright

    By Stephanie Azzarone on December 11, 2014
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    Retailers and marketers have caught on that mobile devices are the most effective way to reach consumers — especially busy moms – this holiday season. A number of recent articles recognize the increasing reliance on mobiles and how sophisticated, savvy moms use them. One recent article points to a dramatic surge in pre-Black Friday shopping as consumers began searching for […]
  • Making Millennial Moms Merry

    By Stephanie Azzarone on November 19, 2014
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    For those who market to moms, ‘tis (almost) the season to be jolly. After all, when it comes to holiday plans — from what to buy for the family, to shopping for the holiday dinner, to where to spend the vacation and how to get there – moms, by far, remain in charge. If you’re promoting products for kids, or […]
  • Does Barbie Need Botox?

    By Stephanie Azzarone on October 28, 2014
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    A recent story in Marketing Daily reports that sales of the all-American Barbie doll have slumped 21% in the third quarter of this year. She “may still have Ken and her Dream House, but she’s struggling to hang onto the one thing she needs most — her fan base,” as Sarah Halzack puts it in the Washington Post. So why, at age 55, […]
  • We Are Here: Alicia Keys

    By Stephanie Azzarone on September 29, 2014
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    I have long been a fan of Alicia Keys. She’s a gen-yoo-wine Noo Yawker, she’s smart and oh What a Voice! A recent New York Times Op-Ed column reports that the singer wants to “gather an army” for her just launched We Are Here movement to channel her music and her fans to social justice causes, including a number focused […]
  • Easy as ABC

    By Stephanie Azzarone on September 15, 2014
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    Motherhood necessitates invention, and a visit last week to the ABC Kids Expo in Las Vegas offered a chance to experience the newest creations the juvenile products industry has to offer. Some highlights: Combi’s Go and Grow 3-in-1 product grows with your child – from a stationery activity center to a walker to a play table and chairs. Very practical. […]
  • ‘Worst Career Mistake': Having Children

    By Stephanie Azzarone on September 8, 2014
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    “One of the worst career mistakes a woman can make is to have children.” So began an article in this Sundays New York Times based largely on a recent study by Michelle Budig, a sociology professor at the University of Massachusetts, Amherst. Needless to say, the story caught my attention. It went on to say that mothers are the least likely […]
  • Am I Pretty?

    By Stephanie Azzarone on August 18, 2014
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    Some months ago, the Mom 2.0 conference presented a series of videos showing how young girls were using YouTube to ask for feedback on their looks. It was heartbreaking, not only because people’s perceptions were so important to these girls, but that they voluntarily opened themselves up to all sorts of devastating feedback from the public via online social networks. […]
  • My Son Is Coming Home

    By Stephanie Azzarone on August 15, 2014
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    My son is coming home. Just for a visit – 2 weeks – but, still. He lives and works in Shanghai these days – for the past two years in fact, since the summer after college graduation. I remember the day we visited him at school, not long before then, and he was frantic. “Mom, Dad, I have to go […]
  • BlogHer: 10 Years Later

    By Stephanie Azzarone on August 4, 2014
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    In late July, I attended the 10th anniversary celebration of BlogHer, the world’s largest conference for women bloggers. This marked my seventh BlogHer event:  Twice, I have been a panelist, the rest of the time an avid listener as both a blogger and marketer. Even after all these years, the women there never cease to amaze me, with their back […]
  • Less about ME

    By Stephanie Azzarone on July 15, 2014
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    It’s less about ME – a refreshing trend — for a small but growing group of children and teenagers who are engaging in charitable giving at a time when most kids are focused on sports, music or just themselves, according to a recent New York Times Personal Business column. Instead of that lavish birthday party, bar mitzvah or star-studded Quinceañera, […]

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