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  • What Does Mom Really Want for Mother’s Day 2016?

    By Stephanie Azzarone on April 20, 2016
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    The No. 1 present moms want for Mother’s Day 2016 is a handmade gift from their child. But following that? Forget the store-bought greeting cards and flowers: What makes mom happiest is a day off entirely for herself. As mom-marketing specialists,  Child’s Play Communications asked more than 500 moms with children under the age of 18 to choose from a […]
  • I Don’t Care What Barbie Looks Like

    By Stephanie Azzarone on February 11, 2016
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    Much of the talk pre Toy Fair (Feb 13-16) is about Barbie’s availability in three new body types: petite, tall and curvy.  Most commenters feel it’s about time that Barbie looked like “every woman”—that all along, Barbie’s skinny torso has been sending an unhealthy message to little girls about what they are expected to look like. But who wants to […]
  • At CES, Family Tech Grows Up

    By Stephanie Azzarone on January 11, 2016
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    Most of the 170,000 guests at CES 2016 last week checked out the latest developments in driverless cars, virtual reality and artificial intelligence— mind-blowing innovations that in most cases won’t have real impact for years to come. My visit, meanwhile, was much more focused on new products that will directly impact children and parents in the near future. Family tech […]
  • Looking Back at 2015: Trends that Impact Moms

    By Stephanie Azzarone on December 15, 2015
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    For moms, dads and those who market to them, 2015 has been quite a year. Here’s a look at some of the more interesting trends impacting parents: Parental leave. Silicon Valley made news in recent months when it acknowledged that some of its employees were starting families and actually wanted to spend time with them. Companies including Spotify and Netflix announced […]
  • Easy as ABC

    By Stephanie Azzarone on October 22, 2015
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    The annual ABC (All Baby & Child) Kids Expo never ceases to amaze with its ever-evolving product features designed to make life easier for moms and safer for their children. This year — the 13th annual event — was no different. During our trip down the show aisles in Las Vegas this week, some trends were of particular interest. Strollers […]
  • Is STEM the New Pink?

    By Stephanie Azzarone on September 10, 2015
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    When I was a young girl, my mother wanted me to grow up to be a nurse (“doctor” never entered the picture). Not because either of us felt any affinity for the medical profession, but because nursing was, in her mind, the better alternative to the only other field she saw as open to women: teaching. Opportunities for women had […]
  • Is This the Year of the Female Superhero?

    By Stephanie Azzarone on July 16, 2015
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    Just this week, I stumbled across a TV rerun of the original Wonder Woman—demure professional by day, corset-clad savior of the universe between work assignments. Not long before that, I caught up with a Big Bang Theory episode in which the women cast members first experience the joys of comic books and super heroes – previously the domain of the […]
  • From Teddy Bears to Tech

    By Stephanie Azzarone on July 6, 2015
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    It’s no mystery to those of us enmeshed in the mom space: Moms have long been the first adopters when it comes to technology, particularly the kind that helps them manage their families’ lives. But how will they react to the growing array of tech-based toys for their kids? Will they embrace them, too, or fight the transition from “real” […]
  • From Blizzard to Beach

    By Stephanie Azzarone on March 5, 2015
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    February presented an interesting contrast in mood and wardrobe alike, as many of the same kids’ industry members – including Child’s Play staff – traveled straight from the single-digit climes of New York City and Toy Fair to the balmy breezes of Miami for the Kidscreen Summit. For those of us based in NYC, the somewhat dispiriting news that we […]
  • What’s New at Toy Fair ‘15

    By Stephanie Azzarone on February 20, 2015
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    At this point, I’ve lost track of the number of Toy Fairs I’ve attended – 20? 25? – yet the number never dulls that pre-event excitement about What’s new–and What’s next? Earlier this week at Toy Fair 2015, much of the talk centered around licensed products based on the upcoming versions of Star Wars and Jurassic Park, as well as […]

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