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  • Let’s Party! A Successful Special Event Can Be a Blast for Your Brand

    By Stephanie Azzarone on October 10, 2017
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      Hosting a special event – for consumers and/or media — can be an engaging and effective way to generate attention to and excitement about a brand. Child’s Play Communications has been responsible for developing a variety of attention-getting events – from intimate blogger parties to our own annual Kids’ & Family Tech Expo to the 20th Anniversary celebration for […]
  • Innovators from 6 Countries Join Our Kids’ & Family Tech Expo!

    By Stephanie Azzarone on September 11, 2017
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    The Child’s Play Communications second annual Kids’ & Family Tech Expo is just one day away, and we are thrilled to welcome amazing innovators from six countries — the UK, France, Denmark, Israel, China and the U.S.! Palm-sized robots, interactive water bottles, sleep trackers for kids, and more, are among the products that will be presented to media at the […]
  • It’s Teletubbies Time!

    By Stephanie Azzarone on April 13, 2017
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    What’s purple, red, green and yellow, known for Big Hugs and says Eh-Oh? Why the Teletubbies, of course! One of the most iconic children’s TV programs of all time, the Teletubbies is celebrating its 20th anniversary this year. Child’s Play Communications is delighted to be handling the public relations and social influencer outreach for this milestone event. On March 27th […]
  • Family Fun at CES

    By Stephanie Azzarone on January 12, 2017
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    At last week’s annual and increasingly massive CES show in Las Vegas, I skipped the razzle-dazzle of thinner TVs, smarter cars and VR headsets. Instead, I looked for products specifically designed for kids and parents. This year, I found plenty – a sure sign that tech is truly becoming an integral part of family life for all ages, from the […]
  • Tiny Tech: Coding Goes to Preschool

    By Stephanie Azzarone on November 30, 2016
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    Tech will be at the top of many parents’ shopping lists during holiday season, and this year there are far more choices, for a broader span of age ranges, than ever before. Products from established brands in this space such as WowWee, Spin Master, Wonder Workshop, Sphero, Ozobot, Lego Mindstorms, Activision and Anki continue to appeal. What I find most […]
  • Kids & Family Tech Expo Almost Here!

    By Stephanie Azzarone on August 9, 2016
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    When my son was young, “technology” was a remote control to shut off his TV program, and a “connected” toy meant one that was plugged into the wall. So it’s with both amazement and delight that I’ve been following the emergence, in recent years, of tech products specifically designed for children and parenting. That fascination is what led Child’s Play […]
  • Join Us for the First Kids & Family Tech Expo!

    By Stephanie Azzarone on June 13, 2016
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    Child’s Play Communications is delighted to announce the launch of the first Kids’ & Family Tech Expo, a media event taking place in New York City on Tuesday, September 13, 2016. The only media event exclusively for tech products designed for children and parents, the Kids’ & Family Tech Expo will introduce smart toys, family-friendly apps, kids’ wearables, connected baby […]
  • What Does Mom Really Want for Mother’s Day 2016?

    By Stephanie Azzarone on April 20, 2016
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    The No. 1 present moms want for Mother’s Day 2016 is a handmade gift from their child. But following that? Forget the store-bought greeting cards and flowers: What makes mom happiest is a day off entirely for herself. As mom-marketing specialists,  Child’s Play Communications asked more than 500 moms with children under the age of 18 to choose from a […]
  • I Don’t Care What Barbie Looks Like

    By Stephanie Azzarone on February 11, 2016
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    Much of the talk pre Toy Fair (Feb 13-16) is about Barbie’s availability in three new body types: petite, tall and curvy.  Most commenters feel it’s about time that Barbie looked like “every woman”—that all along, Barbie’s skinny torso has been sending an unhealthy message to little girls about what they are expected to look like. But who wants to […]
  • At CES, Family Tech Grows Up

    By Stephanie Azzarone on January 11, 2016
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    Most of the 170,000 guests at CES 2016 last week checked out the latest developments in driverless cars, virtual reality and artificial intelligence— mind-blowing innovations that in most cases won’t have real impact for years to come. My visit, meanwhile, was much more focused on new products that will directly impact children and parents in the near future. Family tech […]