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  • More Moms Staying at Home

    By Stephanie Azzarone on April 10, 2014
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    Here at Child’s Play, we are highly in tune with the needs and lives of working mothers. In fact, working mothers comprise our entire senior staff! That’s why my ears perked up when I saw a new study this week from Pew Research showing that more moms are now staying at home with their children. This marks a reversal of […]
  • How to be Pleasantly Persistent

    By Stephanie Azzarone on April 8, 2014
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    As media relations specialists, my team and I are in a constant balancing act between being persistent enough to get our clients the results that they want and being mindful of our valued relationships with busy journalists. I recently found some tips on Mashable on how to (nicely) follow up with just about anyone in the professional world. These are […]
  • Entrepreneurial Moms

    By Stephanie Azzarone on April 1, 2014
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    I was pregnant when I founded Child’s Play – at a time when there were no PR firms specializing in moms and moms-to-be. I’ve always felt that becoming a parent was great preparation for running a company. Both demand similar skills: Dealing with a crying child is not dissimilar to handling an unhappy client, and organization is key both for […]
  • The Importance of Visuals

    By Stephanie Azzarone on March 27, 2014
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    In a world where content is abundant, there’s no question that compelling images are the way to grab an audience’s attention.  People are flooded with status updates, tweets, texts and articles and simply don’t have the time (or the attention span) to read that many words anymore, especially online and especially from brands. As an agency that specializes in social […]
  • Celebrating Women’s History Month

    By Stephanie Azzarone on March 25, 2014
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    As we wrap up the month of March, I thought that as a company comprised entirely of women focused on marketing to women, we should pay homage to Women’s History Month. I was flipping through this month’s issue of Vanity Fair this weekend and was struck by its feature, “Lean In, Lean On,” that showcases 17 diverse female leaders, many […]
  • Helping Teens Deal with Social Media Stress

    By Stephanie Azzarone on March 21, 2014
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    There’s no doubt that it’s tough to be a teen. Between hormones, peer pressure and a multitude of other stressors, teens now have to deal with with cyberbullying, online predators and the added stress of their latest Instagram photo or the number of friends they have on Facebook. A recent Huffington Post Parents article even cites a study that identifies […]
  • Are Selfies Helping or Hurting our Self-Image?

    By Stephanie Azzarone on March 18, 2014
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    There’s no doubt that snapping a “selfie” is the latest craze among  teenage girls and young women on social media. However, studies show that this obsession with self-portraits can sometimes result in lower confidence and a fixation on one’s looks. This selfie trend certainly hits home for us at Child’s Play, because we work with mom consumers who want to […]
  • Girls Run the Social Media World!

    By Stephanie Azzarone on March 12, 2014
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    According to research from Pew and Burst Media recently compiled by FinanceOnline, women use social media more often and in more ways than men do. Facebook, Tumblr, Pinterest, Instagram and Twitter all have more women on the platform than men. The findings support what we’ve always said, as a company that connects brands with mom consumers: Social media is the […]
  • Content and Convenience are King for Kids Watching Video

    By Stephanie Azzarone on March 6, 2014
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    According to a recent study, video streaming services such as YouTube, Netflix and Hulu are not only competing with children’s television networks – they’re winning. Here at Child’s Play, we’ve worked with traditional networks such as Disney Channel and Nickelodeon, as well as the digital screen-time monitoring service Kidobi and Toopy and Binoo, a Canadian television property that we helped […]
  • Toy Fair 2014 Recap

    By Stephanie Azzarone on February 26, 2014
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    The American International Toy Fair, where companies launch their latest creations to retailers and press, is definitely our favorite trade show here at Child’s Play. We were out in force for the 2014 event in New York City last week, which was attended by more than 30,000 “play professionals” from 100 countries and included more than 1150 exhibitors. We’re always […]

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