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Barbie

  • I Don’t Care What Barbie Looks Like

    By Stephanie Azzarone on February 11, 2016
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    Much of the talk pre Toy Fair (Feb 13-16) is about Barbie’s availability in three new body types: petite, tall and curvy.  Most commenters feel it’s about time that Barbie looked like “every woman”—that all along, Barbie’s skinny torso has been sending an unhealthy message to little girls about what they are expected to look like. But who wants to […]
  • From Teddy Bears to Tech

    By Stephanie Azzarone on July 6, 2015
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    It’s no mystery to those of us enmeshed in the mom space: Moms have long been the first adopters when it comes to technology, particularly the kind that helps them manage their families’ lives. But how will they react to the growing array of tech-based toys for their kids? Will they embrace them, too, or fight the transition from “real” […]
  • What’s New at Toy Fair ‘15

    By Stephanie Azzarone on February 20, 2015
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    At this point, I’ve lost track of the number of Toy Fairs I’ve attended – 20? 25? – yet the number never dulls that pre-event excitement about What’s new–and What’s next? Earlier this week at Toy Fair 2015, much of the talk centered around licensed products based on the upcoming versions of Star Wars and Jurassic Park, as well as […]
  • Does Barbie Need Botox?

    By Stephanie Azzarone on October 28, 2014
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    A recent story in Marketing Daily reports that sales of the all-American Barbie doll have slumped 21% in the third quarter of this year. She “may still have Ken and her Dream House, but she’s struggling to hang onto the one thing she needs most — her fan base,” as Sarah Halzack puts it in the Washington Post. So why, at age 55, […]