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Economic Trends

  • ‘Worst Career Mistake’: Having Children

    By Stephanie Azzarone on September 8, 2014
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    “One of the worst career mistakes a woman can make is to have children.” So began an article in this Sundays New York Times based largely on a recent study by Michelle Budig, a sociology professor at the University of Massachusetts, Amherst. Needless to say, the story caught my attention. It went on to say that mothers are the least likely […]
  • Entrepreneurial Moms

    By Stephanie Azzarone on April 1, 2014
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    I was pregnant when I founded Child’s Play – at a time when there were no PR firms specializing in moms and moms-to-be. I’ve always felt that becoming a parent was great preparation for running a company. Both demand similar skills: Dealing with a crying child is not dissimilar to handling an unhappy client, and organization is key both for […]
  • Staying Focused Can Lead to Success

    By Stephanie Azzarone on November 20, 2013
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    What are you doing right now? Are you simultaneously sitting at your desk, scrolling through your phone, checking social media, thinking of getting a second cup of coffee, chatting with co-workers and pondering how you’ll ever finish the stack of work in front of you? Well, if you’re like a lot of people, you’re probably lacking focus, and that could […]
  • Want to Target Moms? Start By Influencing Their Teens

    By Stephanie Azzarone on November 8, 2013
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    How many times a week do you find yourself looking at your teenage offspring and wondering if they think you’ve planted a money tree in the backyard? As it turns out, teens actually have a pretty big influence on household spending. According to a survey conducted by Robin Leedy & Associates, teen spending power goes beyond the items they buy […]
  • Dads Are ‘Making Inroads’ But Moms Still ‘Rule the Roost’

    By Stephanie Azzarone on October 29, 2013
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    Last week, I was honored to speak at M2Moms, the Marketing to Moms Conference in Chicago. Along with meeting a terrific group of women (and a smattering of men) whose companies were interested in learning more about how to market to moms, I had the opportunity to present the results of research we had conducted at Child’s Play, specifically for […]
  • Why Moms Need To Have Their Own Nap Time

    By Stephanie Azzarone on October 24, 2013
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    How many times during the day do you stop and think: “I could really use a nap right about now?” Well, if you’re a mom, a study shows you may tend to feel more fatigued during the daily grind than most dads. The American Time Use Survey, sponsored by the Bureau of Labor Statistics and conducted by the Pew Research […]
  • It’s Beginning To Look A Lot Like Christmas – In October

    By Stephanie Azzarone on October 3, 2013
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    It’s beginning to look a lot like Christmas…even though we’re still a month away from Halloween. Walk through some larger retail stores in the next few days and there’s a good chance you’ll see holiday ornaments and a few shelves filled with decorations that you wouldn’t normally display in and around your own home until at least late November or […]
  • For Working Moms, Flexibility Equals Happiness

    By Stephanie Azzarone on September 26, 2013
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    These days, more often than not, moms have jobs. They have careers. But which jobs produce the happiest moms? According to a feature on Forbes.com, pharmacist, biotech and clerical careers top the list of professions that lead to satisfaction among moms. These findings result from a survey of 60,000 women conducted by online professional community CareerBliss. The survey asked women […]
  • Are Dads the “New Black”?

    By Stephanie Azzarone on June 27, 2013
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    Just as navy (then pink, then who knows what) became “the new black” of the fashion world, dads are becoming the HOT NEW THING in marketing to parents. Survey after survey indicates that the man of the house is taking on more responsibility for parenting and household chores. Last week, I participated in a roundtable on marketing to parents hosted […]
  • Female Household Breadwinners: Delving Deeper Into The Numbers

    By Stephanie Azzarone on June 4, 2013
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    You probably saw the headlines last week about the news that women are the sole or main breadwinner in 40% of U.S. households, according to recent Pew Research Center analysis of data from the U.S. Census Bureau. Working women make up almost half (47%) of the U.S. labor force today, and the employment rate of married mothers with children has […]