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  • Helping Teens Deal with Social Media Stress

    By Stephanie Azzarone on March 21, 2014
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    There’s no doubt that it’s tough to be a teen. Between hormones, peer pressure and a multitude of other stressors, teens now have to deal with with cyberbullying, online predators and the added stress of their latest Instagram photo or the number of friends they have on Facebook. A recent Huffington Post Parents article even cites a study that identifies […]
  • Make Your Brand’s Unique Voice Part of Your ‘Marketing Playbook’

    By Stephanie Azzarone on December 3, 2013
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    Take a quick look at your list of Facebook friends and consider the many personalities that make up your contacts. There’s the funny one, the one who posts random facts, the one who shares a lot of pictures, the one who knows about fashion or current events; each one has a unique voice that makes them stand out and attracts […]
  • The Importance of Marketing to ‘Millennial Moms’

    By Stephanie Azzarone on November 12, 2013
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    Who is the millennial mom? According to an article on business2businesscommunity.com, “Millennial moms are defined as women born between ‘82 (some definitions say ‘78) and ‘94. They make the majority of the household decisions and many hold a full-time job. They are very active on social media, savvy with new and upcoming technology, and have a disposable budget to spend.” […]
  • Responding To Negative Media Posts: Rules of Engagement

    By Stephanie Azzarone on October 31, 2013
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    As public relations professionals, part of our job is to interact with journalists; most of the time that means pitching stories and scheduling interviews by phone or email. But increasingly it can also involve connecting with reporters via social media. Normally, there’s nothing too controversial about giving feedback to general posts or comments, but on occasion, the interaction might involve […]
  • Should We Rely on ‘Big Brother’ to Protect Our Kids?

    By Stephanie Azzarone on September 20, 2013
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    The term “cyber bullying” is one that is popping up more frequently as new generations of younger children and teens establish social media accounts. But while we know cyber bullying is a dangerous problem, how far should we go to protect kids from being victims of online peer pressure and harassment? Should we go so far as to monitor their […]
  • Facebook Fatigue: What Does It Mean for Marketers?

    By Stephanie Azzarone on March 21, 2013
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    Marketers who have built their social media strategy around Facebook may reconsider their focus as Facebook users have started to grow weary with the social network. A recent study from Pew Research Center’s Internet & American Life Project found that 61% of Facebook users have voluntarily taken a break of several weeks or more from Facebook at one time or […]
  • Has Facebook Changed The Way We Relate?

    By Stephanie Azzarone on January 17, 2013
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    If you’re older than 25, you probably remember a time when people met up with friends in person—or at least called to chat on the phone. Social media, and Facebook in particular, has not only changed the way we connect with friends and family, but it’s changed the way we relate to them too. In some ways, we have become […]