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Helicopter Parents

  • Looking Back at 2015: Trends that Impact Moms

    By Stephanie Azzarone on December 15, 2015
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    For moms, dads and those who market to them, 2015 has been quite a year. Here’s a look at some of the more interesting trends impacting parents: Parental leave. Silicon Valley made news in recent months when it acknowledged that some of its employees were starting families and actually wanted to spend time with them. Companies including Spotify and Netflix announced […]
  • But I WANT to do Your Homework

    By Stephanie Azzarone on June 25, 2014
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      Read it and weep, helicopter parents: “Helping” (ahem) with your children’s homework could actually drive down their test scores and grades. In a New York Times Opinion piece, Judith Newman writes “How I found myself justifying my career to a 12-year old was this: I wanted him to ace his ‘To Kill a Mockingbird’ essay, and I was nervous…I […]