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Marketing to Mom

  • What Does Mom Really Want for Mother’s Day 2016?

    By Stephanie Azzarone on April 20, 2016
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    The No. 1 present moms want for Mother’s Day 2016 is a handmade gift from their child. But following that? Forget the store-bought greeting cards and flowers: What makes mom happiest is a day off entirely for herself. As mom-marketing specialists,  Child’s Play Communications asked more than 500 moms with children under the age of 18 to choose from a […]
  • Looking Back at 2015: Trends that Impact Moms

    By Stephanie Azzarone on December 15, 2015
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    For moms, dads and those who market to them, 2015 has been quite a year. Here’s a look at some of the more interesting trends impacting parents: Parental leave. Silicon Valley made news in recent months when it acknowledged that some of its employees were starting families and actually wanted to spend time with them. Companies including Spotify and Netflix announced […]
  • From Teddy Bears to Tech

    By Stephanie Azzarone on July 6, 2015
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    It’s no mystery to those of us enmeshed in the mom space: Moms have long been the first adopters when it comes to technology, particularly the kind that helps them manage their families’ lives. But how will they react to the growing array of tech-based toys for their kids? Will they embrace them, too, or fight the transition from “real” […]
  • Moms, Kids and CES 2015

    By Stephanie Azzarone on January 12, 2015
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    A friend visited recently from Shanghai and commented how quiet the streets of New York City were in comparison. She would have been at home at last week’s Consumer Electronics Show in Las Vegas, where getting from point A to point B is much like dodging the vast number of pedestrians in Shanghai or New York, only with much longer […]
  • Smart Moms and Smartphones Make the Season Jolly and Bright

    By Stephanie Azzarone on December 11, 2014
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    Retailers and marketers have caught on that mobile devices are the most effective way to reach consumers — especially busy moms – this holiday season. A number of recent articles recognize the increasing reliance on mobiles and how sophisticated, savvy moms use them. One recent article points to a dramatic surge in pre-Black Friday shopping as consumers began searching for […]
  • Making Millennial Moms Merry

    By Stephanie Azzarone on November 19, 2014
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    For those who market to moms, ‘tis (almost) the season to be jolly. After all, when it comes to holiday plans — from what to buy for the family, to shopping for the holiday dinner, to where to spend the vacation and how to get there – moms, by far, remain in charge. If you’re promoting products for kids, or […]
  • Easy as ABC

    By Stephanie Azzarone on September 15, 2014
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    Motherhood necessitates invention, and a visit last week to the ABC Kids Expo in Las Vegas offered a chance to experience the newest creations the juvenile products industry has to offer. Some highlights: Combi’s Go and Grow 3-in-1 product grows with your child – from a stationery activity center to a walker to a play table and chairs. Very practical. […]
  • BlogHer: 10 Years Later

    By Stephanie Azzarone on August 4, 2014
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    In late July, I attended the 10th anniversary celebration of BlogHer, the world’s largest conference for women bloggers. This marked my seventh BlogHer event:  Twice, I have been a panelist, the rest of the time an avid listener as both a blogger and marketer. Even after all these years, the women there never cease to amaze me, with their back […]
  • Are Selfies Helping or Hurting our Self-Image?

    By Stephanie Azzarone on March 18, 2014
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    There’s no doubt that snapping a “selfie” is the latest craze among  teenage girls and young women on social media. However, studies show that this obsession with self-portraits can sometimes result in lower confidence and a fixation on one’s looks. This selfie trend certainly hits home for us at Child’s Play, because we work with mom consumers who want to […]
  • When mom speaks, everyone listens

    By Stephanie Azzarone on February 6, 2014
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    Crowdsourcing content has become increasingly important for brands to build consumer interaction, relationships and brand loyalty. For brands focusing on the mom market, crowdsourcing has become a logical next step with the evolution of mom bloggers and brand ambassadors. Sharing information and opinions is nothing new for this group. Every mom has a voice and enjoys sharing with other moms, […]