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  • What Does Mom Really Want for Mother’s Day 2016?

    By Stephanie Azzarone on April 20, 2016
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    The No. 1 present moms want for Mother’s Day 2016 is a handmade gift from their child. But following that? Forget the store-bought greeting cards and flowers: What makes mom happiest is a day off entirely for herself. As mom-marketing specialists,  Child’s Play Communications asked more than 500 moms with children under the age of 18 to choose from a […]
  • Smart Moms and Smartphones Make the Season Jolly and Bright

    By Stephanie Azzarone on December 11, 2014
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    Retailers and marketers have caught on that mobile devices are the most effective way to reach consumers — especially busy moms – this holiday season. A number of recent articles recognize the increasing reliance on mobiles and how sophisticated, savvy moms use them. One recent article points to a dramatic surge in pre-Black Friday shopping as consumers began searching for […]
  • Making Millennial Moms Merry

    By Stephanie Azzarone on November 19, 2014
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    For those who market to moms, ‘tis (almost) the season to be jolly. After all, when it comes to holiday plans — from what to buy for the family, to shopping for the holiday dinner, to where to spend the vacation and how to get there – moms, by far, remain in charge. If you’re promoting products for kids, or […]
  • From ‘Mister Mom’ to ‘Stay-at-Home Dad’

    By Stephanie Azzarone on June 11, 2014
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    Are more men staying at home in order to raise their kids? Yes, happily, but not as many as some may assume. A recent Pew Research Center report looked at stay-at-home dads and their reasons for being home. Nearly 2 million fathers stayed at home in 2012, according to the most recent Census data — close to double the 1.1 […]
  • Helping Teens Deal with Social Media Stress

    By Stephanie Azzarone on March 21, 2014
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    There’s no doubt that it’s tough to be a teen. Between hormones, peer pressure and a multitude of other stressors, teens now have to deal with with cyberbullying, online predators and the added stress of their latest Instagram photo or the number of friends they have on Facebook. A recent Huffington Post Parents article even cites a study that identifies […]
  • Are Dads the “New Black”?

    By Stephanie Azzarone on June 27, 2013
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    Just as navy (then pink, then who knows what) became “the new black” of the fashion world, dads are becoming the HOT NEW THING in marketing to parents. Survey after survey indicates that the man of the house is taking on more responsibility for parenting and household chores. Last week, I participated in a roundtable on marketing to parents hosted […]
  • Female Household Breadwinners: Delving Deeper Into The Numbers

    By Stephanie Azzarone on June 4, 2013
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    You probably saw the headlines last week about the news that women are the sole or main breadwinner in 40% of U.S. households, according to recent Pew Research Center analysis of data from the U.S. Census Bureau. Working women make up almost half (47%) of the U.S. labor force today, and the employment rate of married mothers with children has […]
  • What Does Mom Really Want This Mother’s Day?

    By Stephanie Azzarone on May 2, 2013
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    Who needs expensive gifts? The No. 1 present moms want for Mother’s Day 2013 is something handmade from their child. But the second most wanted? Skip the store-bought greeting cards and flowers: What makes mom happiest is a day off entirely for herself. According to a survey of 2,123 U.S. mothers with children under the age of 18 we conducted […]
  • Social Media Moms Report

    By Stephanie Azzarone on April 25, 2013
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    We know that moms are immersed in social media, but BabyCenter’s “2013 Social Mom Report” confirmed that moms are social leaders. In fact, moms are 20% more likely to use social media than the general population. The report found that 91% of moms now use social media regularly, an impressive 20% jump since 2010. Moms also expect their friends and […]
  • Moms and Travel: Survey Results

    By Stephanie Azzarone on April 25, 2013
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    Planning a summer vacation? If so, you’re not alone, according to the findings from a new “Moms and Travel” survey of 275 moms. Disney World and Disneyland topped the list of destinations where moms would like to take their kids, but Hawaii, Europe, California, and The National Parks also ranked high. “Basically, anywhere fun,” replied one mom. “They have never been […]