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Social Media

  • Am I Pretty?

    By Stephanie Azzarone on August 18, 2014
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    Some months ago, the Mom 2.0 conference presented a series of videos showing how young girls were using YouTube to ask for feedback on their looks. It was heartbreaking, not only because people’s perceptions were so important to these girls, but that they voluntarily opened themselves up to all sorts of devastating feedback from the public via online social networks. […]
  • BlogHer: 10 Years Later

    By Stephanie Azzarone on August 4, 2014
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    In late July, I attended the 10th anniversary celebration of BlogHer, the world’s largest conference for women bloggers. This marked my seventh BlogHer event:  Twice, I have been a panelist, the rest of the time an avid listener as both a blogger and marketer. Even after all these years, the women there never cease to amaze me, with their back […]
  • Helping Teens Deal with Social Media Stress

    By Stephanie Azzarone on March 21, 2014
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    There’s no doubt that it’s tough to be a teen. Between hormones, peer pressure and a multitude of other stressors, teens now have to deal with with cyberbullying, online predators and the added stress of their latest Instagram photo or the number of friends they have on Facebook. A recent Huffington Post Parents article even cites a study that identifies […]
  • Are Selfies Helping or Hurting our Self-Image?

    By Stephanie Azzarone on March 18, 2014
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    There’s no doubt that snapping a “selfie” is the latest craze among  teenage girls and young women on social media. However, studies show that this obsession with self-portraits can sometimes result in lower confidence and a fixation on one’s looks. This selfie trend certainly hits home for us at Child’s Play, because we work with mom consumers who want to […]
  • To Instagram or not to Instagram is no Longer a Question

    By Stephanie Azzarone on February 20, 2014
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    For the past several plus years, my team has successfully managed the social properties of our clients.  Many of these clients were convinced from the start that Facebook and Twitter would efficiently increase engagement from their existing customers and prospects, but many were reluctant to jump on the Instagram band wagon.  Some didn’t know enough about the impact it could […]
  • Is Twitter’s participation in real trouble or just going through a lull?

    By Stephanie Azzarone on February 18, 2014
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    Last week The Wall Street Journal, and many other news outlets, reported an unexpected slowdown in Twitter usage and a decline in the company’s stock prices.  Although Twitter has become a staple for marketing campaigns, news media outlets, celebrities and more, four out of five Americans with Internet access don’t use this platform regularly. According to the WSJ, many users feel that Twitter is not really […]
  • When mom speaks, everyone listens

    By Stephanie Azzarone on February 6, 2014
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    Crowdsourcing content has become increasingly important for brands to build consumer interaction, relationships and brand loyalty. For brands focusing on the mom market, crowdsourcing has become a logical next step with the evolution of mom bloggers and brand ambassadors. Sharing information and opinions is nothing new for this group. Every mom has a voice and enjoys sharing with other moms, […]
  • Tools for Reaching the Millennial Mom

    By Stephanie Azzarone on February 4, 2014
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    Last November, I wrote a post about the  Millennial mom and what makes her tick. Last Thursday, BabyCenter hosted its annual Insights Series to reveal the findings from its 2014 Millennial Mom Report. The key takeaway for marketers: The best way to reach and connect with Millennial moms is via their smartphones. Millennial moms are spending more time on their […]
  • Moms on Instagram

    By Stephanie Azzarone on January 28, 2014
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    Instagram continues to gain popularity in the New Year and doesn’t show any signs of slowing down.  While the idea of posting “of the moment” photos draws people from all walks of life, Instagram has become a real favorite among moms. Moms post everything from selfies with the kids to artwork in the kitchen to their little fashionista’s newest duds. […]
  • Make Your Brand’s Unique Voice Part of Your ‘Marketing Playbook’

    By Stephanie Azzarone on December 3, 2013
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    Take a quick look at your list of Facebook friends and consider the many personalities that make up your contacts. There’s the funny one, the one who posts random facts, the one who shares a lot of pictures, the one who knows about fashion or current events; each one has a unique voice that makes them stand out and attracts […]