Call us at (212) 488-2060

Social Networks

  • Am I Pretty?

    By Stephanie Azzarone on August 18, 2014
    0
    0
    Some months ago, the Mom 2.0 conference presented a series of videos showing how young girls were using YouTube to ask for feedback on their looks. It was heartbreaking, not only because people’s perceptions were so important to these girls, but that they voluntarily opened themselves up to all sorts of devastating feedback from the public via online social networks. […]
  • Helping Teens Deal with Social Media Stress

    By Stephanie Azzarone on March 21, 2014
    0
    0
    There’s no doubt that it’s tough to be a teen. Between hormones, peer pressure and a multitude of other stressors, teens now have to deal with with cyberbullying, online predators and the added stress of their latest Instagram photo or the number of friends they have on Facebook. A recent Huffington Post Parents article even cites a study that identifies […]
  • Are Selfies Helping or Hurting our Self-Image?

    By Stephanie Azzarone on March 18, 2014
    0
    0
    There’s no doubt that snapping a “selfie” is the latest craze among  teenage girls and young women on social media. However, studies show that this obsession with self-portraits can sometimes result in lower confidence and a fixation on one’s looks. This selfie trend certainly hits home for us at Child’s Play, because we work with mom consumers who want to […]
  • To Instagram or not to Instagram is no Longer a Question

    By Stephanie Azzarone on February 20, 2014
    0
    0
    For the past several plus years, my team has successfully managed the social properties of our clients.  Many of these clients were convinced from the start that Facebook and Twitter would efficiently increase engagement from their existing customers and prospects, but many were reluctant to jump on the Instagram band wagon.  Some didn’t know enough about the impact it could […]
  • Moms on Instagram

    By Stephanie Azzarone on January 28, 2014
    0
    0
    Instagram continues to gain popularity in the New Year and doesn’t show any signs of slowing down.  While the idea of posting “of the moment” photos draws people from all walks of life, Instagram has become a real favorite among moms. Moms post everything from selfies with the kids to artwork in the kitchen to their little fashionista’s newest duds. […]
  • Make Your Brand’s Unique Voice Part of Your ‘Marketing Playbook’

    By Stephanie Azzarone on December 3, 2013
    0
    0
    Take a quick look at your list of Facebook friends and consider the many personalities that make up your contacts. There’s the funny one, the one who posts random facts, the one who shares a lot of pictures, the one who knows about fashion or current events; each one has a unique voice that makes them stand out and attracts […]
  • Responding To Negative Media Posts: Rules of Engagement

    By Stephanie Azzarone on October 31, 2013
    0
    0
    As public relations professionals, part of our job is to interact with journalists; most of the time that means pitching stories and scheduling interviews by phone or email. But increasingly it can also involve connecting with reporters via social media. Normally, there’s nothing too controversial about giving feedback to general posts or comments, but on occasion, the interaction might involve […]
  • Don’t Be a Wallflower When It Comes To Social Media

    By Stephanie Azzarone on October 17, 2013
    0
    0
    There’s a reason why Facebook, Twitter and other networking sites are referred to as “social” media. The point of these platforms is to foster interaction, encourage conversation and basically…to be social. This is something that some businesses that maintain social media platforms tend to overlook as they work diligently to promote their brands and deliver company messages. An article on […]
  • Could Our Tech Dependence Be Making Us Sick?

    By Stephanie Azzarone on October 10, 2013
    0
    0
    If you’re like many Americans, your morning probably starts something like this: the alarm on your cell phone goes off. You reach over, silence the noise, and immediately begin scrolling through one of several social media apps. You scan your email, check the latest breaking news headlines and take a quick peek at the weather forecast for the day. You […]
  • Should We Rely on ‘Big Brother’ to Protect Our Kids?

    By Stephanie Azzarone on September 20, 2013
    0
    0
    The term “cyber bullying” is one that is popping up more frequently as new generations of younger children and teens establish social media accounts. But while we know cyber bullying is a dangerous problem, how far should we go to protect kids from being victims of online peer pressure and harassment? Should we go so far as to monitor their […]