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  • Making Millennial Moms Merry

    By Stephanie Azzarone on November 19, 2014
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    For those who market to moms, ‘tis (almost) the season to be jolly. After all, when it comes to holiday plans — from what to buy for the family, to shopping for the holiday dinner, to where to spend the vacation and how to get there – moms, by far, remain in charge. If you’re promoting products for kids, or […]
  • Does Barbie Need Botox?

    By Stephanie Azzarone on October 28, 2014
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    A recent story in Marketing Daily reports that sales of the all-American Barbie doll have slumped 21% in the third quarter of this year. She “may still have Ken and her Dream House, but she’s struggling to hang onto the one thing she needs most — her fan base,” as Sarah Halzack puts it in the Washington Post. So why, at age 55, […]
  • We Are Here: Alicia Keys

    By Stephanie Azzarone on September 29, 2014
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    I have long been a fan of Alicia Keys. She’s a gen-yoo-wine Noo Yawker, she’s smart and oh What a Voice! A recent New York Times Op-Ed column reports that the singer wants to “gather an army” for her just launched We Are Here movement to channel her music and her fans to social justice causes, including a number focused […]
  • ‘Worst Career Mistake’: Having Children

    By Stephanie Azzarone on September 8, 2014
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    “One of the worst career mistakes a woman can make is to have children.” So began an article in this Sundays New York Times based largely on a recent study by Michelle Budig, a sociology professor at the University of Massachusetts, Amherst. Needless to say, the story caught my attention. It went on to say that mothers are the least likely […]
  • Am I Pretty?

    By Stephanie Azzarone on August 18, 2014
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    Some months ago, the Mom 2.0 conference presented a series of videos showing how young girls were using YouTube to ask for feedback on their looks. It was heartbreaking, not only because people’s perceptions were so important to these girls, but that they voluntarily opened themselves up to all sorts of devastating feedback from the public via online social networks. […]
  • Less about ME

    By Stephanie Azzarone on July 15, 2014
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    It’s less about ME – a refreshing trend — for a small but growing group of children and teenagers who are engaging in charitable giving at a time when most kids are focused on sports, music or just themselves, according to a recent New York Times Personal Business column. Instead of that lavish birthday party, bar mitzvah or star-studded Quinceañera, […]
  • When Kids Lie

    By Stephanie Azzarone on July 11, 2014
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    Who’s your child’s role model when it comes to truth-telling? George Washington or Pinocchio? A recent Wall Street Journal article explored some clues to teaching youngsters to tell the truth, based on research by Kang Lee, professor of human development and applied psychology at the University of Toronto. His 10-year study was published in June in the journal Psychological Science. The […]
  • Surrogacy, Foreigners and the U.S.

    By Stephanie Azzarone on July 8, 2014
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    From my view of Broadway on Manhattan’s Upper West Side, I see many Chinese daughters of non-Asian parents and in my apartment building I know of one family who adopted a daughter from South America. Other parents I know have traveled to Russia to bring home children and create their family. But in this era of globalization, where the desire […]
  • Summertime Blues? More like Green(s) – with Envy

    By Stephanie Azzarone on May 29, 2014
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    I went back to work when my son was 6 weeks old. Then, like now, I would take a week or two here and there for vacation, and be grateful for it. But there were some women among my New York City circle who were stay-at-home moms – well-off stay-at-home moms — and able to spend entire summers on the […]
  • Entrepreneurial Moms

    By Stephanie Azzarone on April 1, 2014
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    I was pregnant when I founded Child’s Play – at a time when there were no PR firms specializing in moms and moms-to-be. I’ve always felt that becoming a parent was great preparation for running a company. Both demand similar skills: Dealing with a crying child is not dissimilar to handling an unhappy client, and organization is key both for […]