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Superheros

  • I Don’t Care What Barbie Looks Like

    By Stephanie Azzarone on February 11, 2016
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    Much of the talk pre Toy Fair (Feb 13-16) is about Barbie’s availability in three new body types: petite, tall and curvy.  Most commenters feel it’s about time that Barbie looked like “every woman”—that all along, Barbie’s skinny torso has been sending an unhealthy message to little girls about what they are expected to look like. But who wants to […]
  • Looking Back at 2015: Trends that Impact Moms

    By Stephanie Azzarone on December 15, 2015
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    For moms, dads and those who market to them, 2015 has been quite a year. Here’s a look at some of the more interesting trends impacting parents: Parental leave. Silicon Valley made news in recent months when it acknowledged that some of its employees were starting families and actually wanted to spend time with them. Companies including Spotify and Netflix announced […]
  • Is This the Year of the Female Superhero?

    By Stephanie Azzarone on July 16, 2015
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    Just this week, I stumbled across a TV rerun of the original Wonder Woman—demure professional by day, corset-clad savior of the universe between work assignments. Not long before that, I caught up with a Big Bang Theory episode in which the women cast members first experience the joys of comic books and super heroes – previously the domain of the […]