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Toy Fair

  • I Don’t Care What Barbie Looks Like

    By Stephanie Azzarone on February 11, 2016
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    Much of the talk pre Toy Fair (Feb 13-16) is about Barbie’s availability in three new body types: petite, tall and curvy.  Most commenters feel it’s about time that Barbie looked like “every woman”—that all along, Barbie’s skinny torso has been sending an unhealthy message to little girls about what they are expected to look like. But who wants to […]
  • From Blizzard to Beach

    By Stephanie Azzarone on March 5, 2015
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    February presented an interesting contrast in mood and wardrobe alike, as many of the same kids’ industry members – including Child’s Play staff – traveled straight from the single-digit climes of New York City and Toy Fair to the balmy breezes of Miami for the Kidscreen Summit. For those of us based in NYC, the somewhat dispiriting news that we […]
  • What’s New at Toy Fair ‘15

    By Stephanie Azzarone on February 20, 2015
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    At this point, I’ve lost track of the number of Toy Fairs I’ve attended – 20? 25? – yet the number never dulls that pre-event excitement about What’s new–and What’s next? Earlier this week at Toy Fair 2015, much of the talk centered around licensed products based on the upcoming versions of Star Wars and Jurassic Park, as well as […]