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Toys

  • Innovators from 6 Countries Join Our Kids’ & Family Tech Expo!

    By Stephanie Azzarone on September 11, 2017
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    The Child’s Play Communications second annual Kids’ & Family Tech Expo is just one day away, and we are thrilled to welcome amazing innovators from six countries — the UK, France, Denmark, Israel, China and the U.S.! Palm-sized robots, interactive water bottles, sleep trackers for kids, and more, are among the products that will be presented to media at the […]
  • Join Us for the First Kids & Family Tech Expo!

    By Stephanie Azzarone on June 13, 2016
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    Child’s Play Communications is delighted to announce the launch of the first Kids’ & Family Tech Expo, a media event taking place in New York City on Tuesday, September 13, 2016. The only media event exclusively for tech products designed for children and parents, the Kids’ & Family Tech Expo will introduce smart toys, family-friendly apps, kids’ wearables, connected baby […]
  • Is This the Year of the Female Superhero?

    By Stephanie Azzarone on July 16, 2015
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    Just this week, I stumbled across a TV rerun of the original Wonder Woman—demure professional by day, corset-clad savior of the universe between work assignments. Not long before that, I caught up with a Big Bang Theory episode in which the women cast members first experience the joys of comic books and super heroes – previously the domain of the […]
  • From Teddy Bears to Tech

    By Stephanie Azzarone on July 6, 2015
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    It’s no mystery to those of us enmeshed in the mom space: Moms have long been the first adopters when it comes to technology, particularly the kind that helps them manage their families’ lives. But how will they react to the growing array of tech-based toys for their kids? Will they embrace them, too, or fight the transition from “real” […]
  • What’s New at Toy Fair ‘15

    By Stephanie Azzarone on February 20, 2015
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    At this point, I’ve lost track of the number of Toy Fairs I’ve attended – 20? 25? – yet the number never dulls that pre-event excitement about What’s new–and What’s next? Earlier this week at Toy Fair 2015, much of the talk centered around licensed products based on the upcoming versions of Star Wars and Jurassic Park, as well as […]
  • Does Barbie Need Botox?

    By Stephanie Azzarone on October 28, 2014
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    A recent story in Marketing Daily reports that sales of the all-American Barbie doll have slumped 21% in the third quarter of this year. She “may still have Ken and her Dream House, but she’s struggling to hang onto the one thing she needs most — her fan base,” as Sarah Halzack puts it in the Washington Post. So why, at age 55, […]
  • Easy as ABC

    By Stephanie Azzarone on September 15, 2014
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    Motherhood necessitates invention, and a visit last week to the ABC Kids Expo in Las Vegas offered a chance to experience the newest creations the juvenile products industry has to offer. Some highlights: Combi’s Go and Grow 3-in-1 product grows with your child – from a stationery activity center to a walker to a play table and chairs. Very practical. […]
  • Stock those Toy Shelves: Here Come the Millennial Moms

    By Stephanie Azzarone on May 27, 2014
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    Millennial moms are becoming an increasing force behind toy purchases – no surprise, really, given that the older members of this generation, born between the early 1980s and the early 2000s, are now at a point where they are starting families. A new study by research firm NPD indicates that millennial women are the most powerful buying segment for the […]
  • Toy Fair 2014 Recap

    By Stephanie Azzarone on February 26, 2014
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    The American International Toy Fair, where companies launch their latest creations to retailers and press, is definitely our favorite trade show here at Child’s Play. We were out in force for the 2014 event in New York City last week, which was attended by more than 30,000 “play professionals” from 100 countries and included more than 1150 exhibitors. We’re always […]
  • The U.K. Initiative That Could Be A ‘Game-Changer’

    By Stephanie Azzarone on September 13, 2013
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    If you’ve ever spent time watching children at play, there’s one thing that may become obvious the longer you observe: when it comes to toys, kids often don’t acknowledge gender. If children like a specific toy, they will let their imaginations run wild — as it should be. Walk into many large retail stores, however, and it’s obvious that most […]