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  • At CES, Family Tech Grows Up

    By Stephanie Azzarone on January 11, 2016
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    Most of the 170,000 guests at CES 2016 last week checked out the latest developments in driverless cars, virtual reality and artificial intelligence— mind-blowing innovations that in most cases won’t have real impact for years to come. My visit, meanwhile, was much more focused on new products that will directly impact children and parents in the near future. Family tech […]
  • Crib Tech: Wearables for Infants

    By Stephanie Azzarone on June 9, 2014
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    Wearables intrigue me. Whether in the form of wristbands or head-mounted displays, they’ve been big news at recent Consumer Electronics Shows, particularly for those who like to track their vital signs during exercise. But the most fascinating category – and most relevant to our target audience, moms — is wearables for babies: apparel and devices that track babies’ sleeping patterns, […]
  • Team Mom: Summer Favorites

    By Stephanie Azzarone on May 8, 2014
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    Summer can be a stressful time for moms… Not only is there pressure to keep the kids – who are home on break – entertained, but with the warm weather, there’s also pressure to make the most of it! So, what do moms really like to do in the summertime that keeps them stress-free and the family happy? We asked […]
  • Chores and Equal Pay

    By Stephanie Azzarone on May 5, 2014
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    When it comes to allowance for chores around the home, are you setting your daughters up to expect less pay for equal work? Three surveys suggest boys are better rewarded for doing chores at home than girls are. Girls typically do two more hours’ worth of chores than boys do, yet boys are 15 percent more likely to get paid […]
  • Do Moms Make Better Entrepreneurs?

    By Stephanie Azzarone on April 28, 2014
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    If necessity is indeed the “mother of invention,” then moms are increasingly finding it necessary to not only invent products to make the world go ’round, but to build their own businesses around them. Mom bloggers in many cases have led the way in this surge of mother-run companies, discovering ways to turn what they do on a daily basis […]
  • More Moms Staying at Home

    By Stephanie Azzarone on April 10, 2014
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    Here at Child’s Play, we are highly in tune with the needs and lives of working mothers. In fact, working mothers comprise our entire senior staff! That’s why my ears perked up when I saw a new study this week from Pew Research showing that more moms are now staying at home with their children. This marks a reversal of […]
  • How to be Pleasantly Persistent

    By Stephanie Azzarone on April 8, 2014
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    As media relations specialists, my team and I are in a constant balancing act between being persistent enough to get our clients the results that they want and being mindful of our valued relationships with busy journalists. I recently found some tips on Mashable on how to (nicely) follow up with just about anyone in the professional world. These are […]
  • The Importance of Visuals

    By Stephanie Azzarone on March 27, 2014
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    In a world where content is abundant, there’s no question that compelling images are the way to grab an audience’s attention.  People are flooded with status updates, tweets, texts and articles and simply don’t have the time (or the attention span) to read that many words anymore, especially online and especially from brands. As an agency that specializes in social […]
  • Celebrating Women’s History Month

    By Stephanie Azzarone on March 25, 2014
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    As we wrap up the month of March, I thought that as a company comprised entirely of women focused on marketing to women, we should pay homage to Women’s History Month. I was flipping through this month’s issue of Vanity Fair this weekend and was struck by its feature, “Lean In, Lean On,” that showcases 17 diverse female leaders, many […]
  • Girls Run the Social Media World!

    By Stephanie Azzarone on March 12, 2014
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    According to research from Pew and Burst Media recently compiled by FinanceOnline, women use social media more often and in more ways than men do. Facebook, Tumblr, Pinterest, Instagram and Twitter all have more women on the platform than men. The findings support what we’ve always said, as a company that connects brands with mom consumers: Social media is the […]