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I Don’t Care What Barbie Looks Like

By Stephanie Azzarone on February 11, 2016 in Barbie, DC Comics, Girls, Mattel, Superheros, Toy Fair
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Much of the talk pre Toy Fair (Feb 13-16) is about Barbie’s availability in three new body types: petite, tall and curvy.  Most commenters feel it’s about time that Barbie looked like “every woman”—that all along, Barbie’s skinny torso has been sending an unhealthy message to little girls about what they are expected to look like.

But who wants to be like every woman when you could be a super hero instead?

Back in July, I posted about the resurgence of female superheroes – and plans for products designed to encourage girls 6-12 to discover their full “superpower” potential. Happily, thanks to a partnership between Mattel — the same company that manufactures Barbie — Warner Bros. Consumer Products and DC Comics, these new action figures for girls are making their first official appearance this weekend at the show.

The “DC Super Hero Girls” collection introduces the most iconic female Super Heroes and Super Villains from the DC Comics universe during their formative years, prior to discovering their full capabilities:  Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy, Katana and more.

The line includes a number of industry firsts – the first 6” action figures designed for girls, the first 12” collection of action dolls that stand on their own in heroic poses and the first action role-playing toys for girls.

So while everyone else is buzzing about the news that there are now Barbies in all shapes and sizes to reflect real life, I’ll celebrate the fact that there are finally young female superheroes – smart, strong, powerful role models — to inspire girls to be their best and engage them in an imaginary world that once belonged mostly to their brothers.

About the Author

Stephanie AzzaroneView all posts by Stephanie Azzarone
Stephanie Azzarone is founder and president of Child’s Play Communications, the first agency to specialize exclusively in public relations, social media and word-of-mouth communications for products and services targeted to moms. She is creator of the Team Mom™ blogger network, publisher of the newsletter Marketing Communications: Moms, and winner of multiple awards including those for Lifetime Achievement--Business, Innovator of the Year and Social Media Innovator of the Year, as well as the Grand Stevie Award. An avid biker, kayaker and student of Mandarin, and most importantly Evan’s mom, Stephanie lives in New York City.