On Wednesday, I had the pleasure of speaking at the Kids Today conference in San Antonio, on how companies in the children’s home furnishings industry can – and should – work with mommy bloggers to market products. There was, happily, clear interest in the topic, meaning these manufacturers and retailers alike understand the influence bloggers have on the community of moms. Thank you to Kids Today magazine for the invitation and to members of the audience for your feedback.
Marketers, what have you learned in your dealings with mom bloggers – what experiences would you like to share?
Mom bloggers, what would you like marketers to know about the dos and don’ts of working with you most effectively?