Call us at (212) 488-2060

What Does Mom Really Want for Mother’s Day 2016?


The No. 1 present moms want for Mother’s Day 2016 is a handmade gift from their child. But following that? Forget the store-bought greeting cards and flowers: What makes mom happiest is a day off entirely for herself.

As mom-marketing specialists,  Child’s Play Communications asked more than 500 moms with children under the age of 18 to choose from a list of 15 popular Mother’s Day gift ideas. The greatest number of respondents — 20% of moms — preferred handmade gifts, followed by a day off (12%). Lowest on the list: candy, jewelry and breakfast in bed.

Unfortunately, the only gift that most moms surveyed (22%) actually expect to receive this year is a Mother’s Day card. Only 19% anticipate the highly desired handmade gift – with the next highest number guessing that they’ll get flowers (14%). The worst news?  Only 2% say they will receive that much-coveted day entirely to themselves. And 9% said that on Mother’s Day, they were likely to receive nothing.

In fact, nearly 200 moms said that the “worst gift” was receiving no gift at all. Other “worst gifts” from the past? Several mentioned vacuum cleaners, along with “my kids fighting all day” and “spending the day with my mother-in-law.”

Our biggest takeaway: The gift of time is precious to moms. Offering them a break from the responsibilities of family and home is the perfect way to say thank you for all they do, and Mother’s Day is the ideal time to do it.

About the Author

Stephanie AzzaroneView all posts by Stephanie Azzarone
Stephanie Azzarone is founder and president of Child’s Play Communications, the first agency to specialize exclusively in public relations, social media and word-of-mouth communications for products and services targeted to moms. She is creator of the Team Mom™ blogger network, publisher of the newsletter Marketing Communications: Moms, and winner of multiple awards including those for Lifetime Achievement--Business, Innovator of the Year and Social Media Innovator of the Year, as well as the Grand Stevie Award. An avid biker, kayaker and student of Mandarin, and most importantly Evan’s mom, Stephanie lives in New York City.