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Moms and Dads on the Web

By Stephanie Azzarone on March 5, 2013 in Dads, Social Media
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We talk a lot about moms on the web, checking Facebook, blogging, watching YouTube, and taking care of personal finance. But obviously dads use the web too for many of the same reasons.

New stats point to the differences in the way moms and dads use the web. Moms use the web more than dads overall (with 89% of moms visiting in an average week, compared to 83% of dads).

But the most noticeable difference is when it comes to social networking. According to a USA Touchpoints analysis, 44% of moms visit social media sites on an average week compared to only 26% of dads.

Moms also visit more online banking sites than dads (39% to 30%) and more food and cooking sites (18% to 10% of dads).

The types of sites where more dads visited than moms are short video clips (for instance, YouTube), with 19% of dads vs. only 12% of moms; weather sites (20% of dads vs. 15% of moms); and news sites (43% of dads and 29% of moms).

In other words, there is a clear gender breakdown (which highlights traditional male and female roles) with moms visiting cooking sites and social networking sites and dads visiting news sites. Interestingly, moms spend more time on banking sites, a sign perhaps than women are managing household finances.

Are you surprised by any of these findings? What sort of sites do you spend the most time visiting?

About the Author

Stephanie AzzaroneView all posts by Stephanie Azzarone
Stephanie Azzarone is founder and president of Child’s Play Communications, the first agency to specialize exclusively in public relations, social media and word-of-mouth communications for products and services targeted to moms. She is creator of the award-winning Team Mom™ blogger network, publisher of the newsletter Marketing Communications: Moms, the voice behind the blog Mom Market Trends and the winner of the 2010 Social Media Innovator of the Year Award. An avid biker, kayaker and student of Mandarin, and most importantly Evan’s mom, Stephanie lives in New York City.