Call us at (212) 488-2060

Posts tagged with ‘Blogging’

  • BlogHer: 10 Years Later

    By Stephanie Azzarone on August 4, 2014
    0
    0
    In late July, I attended the 10th anniversary celebration of BlogHer, the world’s largest conference for women bloggers. This marked my seventh BlogHer event:  Twice, I have been a panelist, the rest of the time an avid listener as both a blogger and marketer. Even after all these years, the women there never cease to amaze me, with their back […]
  • Responding To Negative Media Posts: Rules of Engagement

    By Stephanie Azzarone on October 31, 2013
    0
    0
    As public relations professionals, part of our job is to interact with journalists; most of the time that means pitching stories and scheduling interviews by phone or email. But increasingly it can also involve connecting with reporters via social media. Normally, there’s nothing too controversial about giving feedback to general posts or comments, but on occasion, the interaction might involve […]
  • Moms, Blogs, and What the New Year Will Bring

    By Stephanie Azzarone on December 28, 2011
    0
    0
    It’s been the year of the mommy blogger, as companies of all sizes have fully recognized the potential impact of blogging moms on consumer purchasing decisions. So what will 2012 bring? As one who has been involved in connecting bloggers with brands for many years, I’d like to proffer these projections: Wheat and chaff. Brands will become more selective about […]
  • Brands, Bucks and Mom Bloggers: The Social Media Mom-Space Matures

    By Stephanie Azzarone on September 19, 2011
    4
    0
    Last week, I had the opportunity to publish an article in PR News, a leading publication for the public relations industry. The story was written to bring the PR community up to speed on how brands and mom bloggers  can work most effectively together today — and to illustrate how that interaction has changed. As only PR News  subscribers can access the original link, […]
  • BAD, BAD, REALLY BAD Blogger: On Professionalism

    By Stephanie Azzarone on August 11, 2011
    14
    0
     A few weeks ago, I posted about how companies can and should recognize bloggers for good work by considering them for paid opportunities, whether blogger ambassadorships, content-writing gigs, consulting projects, or fulltime employment. The post made the point that after a blogger has established her street cred by blogging well about your products, for no charge, it’s time to look for […]
  • Pay Me, Why Don’t You

    By Stephanie Azzarone on July 27, 2011
    0
    0
    My latest post for Engage:Moms  ran today, and I thought I’d share its contents with you here as well: One of the most popular topics at mom-focused blogger conferences is monetization – how bloggers can turn their posts into cash. Some of the conversations center on getting brands to pay bloggers for posting reviews—not something that most brands are inclined […]
  • How Do You Measure Influence?

    By Stephanie Azzarone on April 5, 2011
    2
    0
    Are you an “influential” social media mom? The term has been batted around so much lately that it makes my head spin. Whether or not brands consider you to be influential boils down largely, but not entirely, to numbers.  How many people are reading your blog, friending you on Facebook or following your tweets?  That’s step 1.  Step 2: How […]
  • Child’s Play Announces Results of Social Media Moms Study

    By Stephanie Azzarone on December 13, 2010
    5
    0
    Does social media really impact moms’ purchasing decisions?  Here at Child’s Play Communications, we knew from our experience connecting companies with moms in social media that the answer was yes, but we wanted to offer greater insight into how and to what degree social media influences what moms buy. Toward that end, we commissioned The NPD Group, a leading market research […]
  • Child’s Play, Mom Bloggers Celebrate Chicago Holiday Bloggers Brunch

    By Stephanie Azzarone on November 22, 2010
    2
    0
    The annual Chicago Toy & Game Fair, aka ChiTAG, is the Windy City’s festive, family-centric kick-off to the holiday shopping season. This year ChiTAG was also the backdrop for Child’s Play Communications’ Holiday Bloggers Brunch, our very first holiday-season blogger event and our first Bloggers Brunch to be held in Chicago. Situated at the family-friendly Navy Pier, the event was […]
  • Don’t Miss our Chicago Holiday Bloggers Brunch, Nov. 20!

    By Stephanie Azzarone on November 16, 2010
    0
    0
     No matter how many blogger events we host, we can’t help but get excited each time!  Child’s Play Communications’ fifth major Bloggers Brunch event is taking place this Saturday, Nov. 20,  in Chicago, as part of the Chicago Toy & Game Fair (ChiTAG.). We hope to see you there! It’s going to be one BUSY event: On Friday morning at […]