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Posts tagged with ‘Blogs’

  • BlogHer: 10 Years Later

    By Stephanie Azzarone on August 4, 2014
    In late July, I attended the 10th anniversary celebration of BlogHer, the world’s largest conference for women bloggers. This marked my seventh BlogHer event:  Twice, I have been a panelist, the rest of the time an avid listener as both a blogger and marketer. Even after all these years, the women there never cease to amaze me, with their back […]
  • Moms, Blogs, and What the New Year Will Bring

    By Stephanie Azzarone on December 28, 2011
    It’s been the year of the mommy blogger, as companies of all sizes have fully recognized the potential impact of blogging moms on consumer purchasing decisions. So what will 2012 bring? As one who has been involved in connecting bloggers with brands for many years, I’d like to proffer these projections: Wheat and chaff. Brands will become more selective about […]
  • Brands, Bucks and Mom Bloggers: The Social Media Mom-Space Matures

    By Stephanie Azzarone on September 19, 2011
    Last week, I had the opportunity to publish an article in PR News, a leading publication for the public relations industry. The story was written to bring the PR community up to speed on how brands and mom bloggers  can work most effectively together today — and to illustrate how that interaction has changed. As only PR News  subscribers can access the original link, […]
  • BAD, BAD, REALLY BAD Blogger: On Professionalism

    By Stephanie Azzarone on August 11, 2011
     A few weeks ago, I posted about how companies can and should recognize bloggers for good work by considering them for paid opportunities, whether blogger ambassadorships, content-writing gigs, consulting projects, or fulltime employment. The post made the point that after a blogger has established her street cred by blogging well about your products, for no charge, it’s time to look for […]
  • BlogHer 2011, San Diego

    By Stephanie Azzarone on August 8, 2011
    Energizing, exhausting, overwhelming –yes, I’m talking about BlogHer, the world’s largest conference for women in social media. More than 3600 women (and a few courageous men) turned out last week for 2 days of networking and education, with a strong dose of primping and pampering (false eyelashes and a hand massage, anyone?) thrown into the mix. Each blogger had her […]
  • Pay Me, Why Don’t You

    By Stephanie Azzarone on July 27, 2011
    My latest post for Engage:Moms  ran today, and I thought I’d share its contents with you here as well: One of the most popular topics at mom-focused blogger conferences is monetization – how bloggers can turn their posts into cash. Some of the conversations center on getting brands to pay bloggers for posting reviews—not something that most brands are inclined […]
  • BAD Blogger: What NOT to do when Partnering with Brands

    By Stephanie Azzarone on June 7, 2011
    A few weeks ago, I had the pleasure of speaking on a panel at SheCon, a new conference targeted to women bloggers.  The panel title was “Get Connected: Building PR Relationships” and the idea was for marketers to offer bloggers a frank look at what brands and agencies look for when choosing bloggers to work with. Having moderated or spoken on many […]
  • De-Dooce This: What Makes a ‘Mommy Blog’ Successful?

    By Stephanie Azzarone on March 2, 2011
    Nothing like having technical issues with your  blog when you’re trying to post about…moms who blog. With that as my excuse, I’ll admit to probably being one of the last to comment on the fascinating piece in this past Sunday’s New York Times  about Dooce’s Heather Armstrong, the reigning “Queen of the Mommy Bloggers,” and several other highly successful women bloggers. There are God-knows-how-many […]
  • We’re Going to Toy Fair!

    By Stephanie Azzarone on February 13, 2011
    It’s not quite Disneyland, but the annual Toy Fair — starting today — in New York City generates its own high-pitched version of child-like fun and excitement. For the past 20 years or so, I’ve joined the crowd cramming the aisles of this much anticipated event which introduces the toys that will land on moms’ must-have lists come the holiday […]
  • Child’s Play Announces Results of Social Media Moms Study

    By Stephanie Azzarone on December 13, 2010
    Does social media really impact moms’ purchasing decisions?  Here at Child’s Play Communications, we knew from our experience connecting companies with moms in social media that the answer was yes, but we wanted to offer greater insight into how and to what degree social media influences what moms buy. Toward that end, we commissioned The NPD Group, a leading market research […]