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Posts tagged with ‘Dads’

  • ‘Worst Career Mistake’: Having Children

    By Stephanie Azzarone on September 8, 2014
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    “One of the worst career mistakes a woman can make is to have children.” So began an article in this Sundays New York Times based largely on a recent study by Michelle Budig, a sociology professor at the University of Massachusetts, Amherst. Needless to say, the story caught my attention. It went on to say that mothers are the least likely […]
  • From ‘Mister Mom’ to ‘Stay-at-Home Dad’

    By Stephanie Azzarone on June 11, 2014
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    Are more men staying at home in order to raise their kids? Yes, happily, but not as many as some may assume. A recent Pew Research Center report looked at stay-at-home dads and their reasons for being home. Nearly 2 million fathers stayed at home in 2012, according to the most recent Census data — close to double the 1.1 […]
  • Are Dads the “New Black”?

    By Stephanie Azzarone on June 27, 2013
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    Just as navy (then pink, then who knows what) became “the new black” of the fashion world, dads are becoming the HOT NEW THING in marketing to parents. Survey after survey indicates that the man of the house is taking on more responsibility for parenting and household chores. Last week, I participated in a roundtable on marketing to parents hosted […]
  • The Purchasing Power of Dads

    By Stephanie Azzarone on January 8, 2013
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    More fathers are serving as primary caregivers and playing a larger role in purchasing toys for their kids. As a result, consumer product companies and retailers are starting to market toys with dads in mind. “Kids are going to grow up with dads that give them baths and drive them to soccer and are cutting up oranges for team snacks,” […]
  • Dads, Detergent and You

    By Stephanie Azzarone on February 22, 2012
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    While moms, without question, remain the major decision makers when it comes to household purchases, dads are becoming more involved in the process than in the past. A 2010 Yahoo survey of 2,400 U.S. men ages 18 to 64 found that more than half identified themselves as their household’s primary grocery shopper. According to these dads: One-third clean and cook […]
  • New Study: Dads Biologically Programmed for Parenting

    By Stephanie Azzarone on September 20, 2011
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    So much for the idea that only women are programmed for parenting! A new study has found that men are biologically wired to care for their children. Northwestern University researchers followed a large group of men in their 20s and discovered that their testosterone levels fell after they found partners and became fathers. The men studied were 22 when the study […]
  • Back Off, Dad: Mom Knows Best (?)

    By Stephanie Azzarone on March 9, 2011
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    Shared parenting? Ideal as the concept may sound, a recent study found that co-parenting often leads to conflict rather than cooperation. In other words, when dad steps up to help raise the kids, mom may not approve of his approach. Ohio State researchers studied 112 Midwestern families with 4-year-olds, then looked at the families again a year later. The study […]
  • Make Room for Daddy

    By Stephanie Azzarone on February 7, 2011
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    Add the economic downturn to the recent shift in traditional gender roles and what do you get?  A modern day dad worthy of your marketing dollars. In a recent  Advertising Age article entitled “Time to Rethink Your Message: Now the Cart Belongs to Daddy,” the magazine takes a look at how the expanding role of today’s American father is shifting the […]
  • Women Will Have It All When Men Do

    By Stephanie Azzarone on October 26, 2010
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    These days, it’s not just women who are stressed by the effort to balance work and family.  Men, too, find themselves caught between what is expected at the office and at home.  According to an article by Lisa Belkin in this Sunday’s New York Times magazine,  women  now account for over half of managerial and professional jobs, 43% of  MBAs and working […]
  • Doin’ It for the Dads

    By Stephanie Azzarone on September 9, 2010
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    Daddy Power! Much as moms might like to think that they’ve cornered the market on blogging, especially when it comes to their kids, the fact is that dad bloggers are out in force — so much so that, more than a year ago, Child’s Play Communications launched a Digital Dads program to complement our Team Mom and Web Mom blogger networks. As an […]