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Posts tagged with ‘Economy’

  • Dads, Detergent and You

    By Stephanie Azzarone on February 22, 2012
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    While moms, without question, remain the major decision makers when it comes to household purchases, dads are becoming more involved in the process than in the past. A 2010 Yahoo survey of 2,400 U.S. men ages 18 to 64 found that more than half identified themselves as their household’s primary grocery shopper. According to these dads: One-third clean and cook […]
  • Coupon Queens

    By Stephanie Azzarone on August 16, 2011
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    Are you a coupon queen? Moms love coupons. Stats show that coupon and discount-themed blogs are among the most popular for women. And no wonder. According to the USDA, a household of four spends between $524 and $1,014 per month on groceries, toiletries and cleaning supplies. As one way to manage those costs, couponing redemption increased 27% to 3.3 billion […]
  • Going Home Again

    By Stephanie Azzarone on April 19, 2011
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    If you think parenting grinds to a halt once your kids hit 18, think again. According to a new study by the Kitchens Group, a public opinion research firm in Orlando, FL, more than half of Baby Boomer moms are still supporting their adult children financially and 60% are the go-to persons when their kids are having a problem. This […]
  • One-Child Policy, Redux

    By Stephanie Azzarone on April 7, 2011
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    Some of you know that my son is currently studying and working in China, and that when we visited recently I was struck by how few children there were on the street. This led to a post about China’s one-child policy. So I thought I’d share an article that ran in today’s New York Times, about a change in that policy. […]
  • Welcome, StorkBrokers!

    By Stephanie Azzarone on March 21, 2011
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    I love a good idea — especially one that combines convenience with the opportunity for moms to earn money! And so I am delighted to announce that Child’s Play Communications is now representing StorkBrokers.com, a new service that offers a simple solution for moms and dads looking to de-clutter their living spaces and make extra money from home. The website […]
  • Make Room for Daddy

    By Stephanie Azzarone on February 7, 2011
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    Add the economic downturn to the recent shift in traditional gender roles and what do you get?  A modern day dad worthy of your marketing dollars. In a recent  Advertising Age article entitled “Time to Rethink Your Message: Now the Cart Belongs to Daddy,” the magazine takes a look at how the expanding role of today’s American father is shifting the […]
  • College Kids Feel the Stress

    By Stephanie Azzarone on January 27, 2011
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    Today’s New York Times ran a front-page story about how  college freshmen are feeling a record level of stress.  “The American Freshman: National Norms Fall 2010”  surveyed more than 200,000 incoming full-time students, and the percentage rating themselves as below average in mental health rose over past years while those who said their emotional health was above average fell to […]
  • A Woman’s Worth

    By Stephanie Azzarone on May 26, 2010
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    As a stay-at-home mom, what’s your worth?  The bad news is: This year, less than usual. Earlier this month, Salary.com released the results of its 10th annual survey on the subject. It found that stay-at-home moms should earn $117,856 and that mothers who also  work outside the home would earn an additional $71,860 above their regular salary for doing what they do as  moms. […]
  • Oh Dad, Poor Dad

    By Stephanie Azzarone on May 20, 2010
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    It’s not news that moms may have a tougher time finding work if they’ve taken extended time off to raise their kids. Now, however, stay-at-home dads are feeling the pinch. To the work world, time away is just as – perhaps more – detrimental for a man than for a woman. Just a generation ago – when my own child, […]
  • ‘F’ for Back to School Spending

    By Stephanie Azzarone on August 24, 2009
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    Consumers will cut their spending for the 2009 back-to-school season, but not as much as in 2008, according to a recent NPD Group study. There was a 5% drop in those who said they don’t plan to shop for the season (77%) compared to the same time last year. Most will buy school supplies, followed by apparel, footwear and electronics. […]