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Posts tagged with ‘Facebook’

  • Responding To Negative Media Posts: Rules of Engagement

    By Stephanie Azzarone on October 31, 2013
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    As public relations professionals, part of our job is to interact with journalists; most of the time that means pitching stories and scheduling interviews by phone or email. But increasingly it can also involve connecting with reporters via social media. Normally, there’s nothing too controversial about giving feedback to general posts or comments, but on occasion, the interaction might involve […]
  • Don’t Be a Wallflower When It Comes To Social Media

    By Stephanie Azzarone on October 17, 2013
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    There’s a reason why Facebook, Twitter and other networking sites are referred to as “social” media. The point of these platforms is to foster interaction, encourage conversation and basically…to be social. This is something that some businesses that maintain social media platforms tend to overlook as they work diligently to promote their brands and deliver company messages. An article on […]
  • Should We Rely on ‘Big Brother’ to Protect Our Kids?

    By Stephanie Azzarone on September 20, 2013
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    The term “cyber bullying” is one that is popping up more frequently as new generations of younger children and teens establish social media accounts. But while we know cyber bullying is a dangerous problem, how far should we go to protect kids from being victims of online peer pressure and harassment? Should we go so far as to monitor their […]
  • Facebook Fatigue: What Does It Mean for Marketers?

    By Stephanie Azzarone on March 21, 2013
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    Marketers who have built their social media strategy around Facebook may reconsider their focus as Facebook users have started to grow weary with the social network. A recent study from Pew Research Center’s Internet & American Life Project found that 61% of Facebook users have voluntarily taken a break of several weeks or more from Facebook at one time or […]
  • Does Facebook Make You a Lousy Mom?

    By Stephanie Azzarone on May 13, 2011
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    Now here’s a clever way to exploit the popularity of social media — talk trash against it and target the moms who love it. There’s a new ad campaign called The Log Off which encourages moms to cut back on all that social media time and shift it instead to something more important — like playing with their kids. The […]
  • Child’s Play Announces Results of Social Media Moms Study

    By Stephanie Azzarone on December 13, 2010
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    Does social media really impact moms’ purchasing decisions?  Here at Child’s Play Communications, we knew from our experience connecting companies with moms in social media that the answer was yes, but we wanted to offer greater insight into how and to what degree social media influences what moms buy. Toward that end, we commissioned The NPD Group, a leading market research […]
  • Marketing to Women on Facebook

    By Stephanie Azzarone on January 18, 2010
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    What to do and what not to do when marketing to women was a popular subject last week, with major posts on the subject appearing, among other places, on Mashable. Among the many points made, there were a few that I thought were particularly worth repeating: From 10 Musts for Marketing to Women on Facebook: “Create a series of posts that […]
  • Meet the Parents

    By Stephanie Azzarone on March 9, 2009
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      There seems to be a social network for everything these days, especially when it comes to moms. With Facebook, Twitter, Café Mom and more, online connections are just a keystroke away.     What if parents want to move beyond cyberspace? Across the country there are local clubs and groups sprouting everywhere. Whether it’s to network, socialize or make […]
  • Naughty Nursing

    By Stephanie Azzarone on January 8, 2009
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      Over the holidays, an uproar ensued over Facebook’s removal of photographs of women nursing their babies. Close to 150,000 moms joined an online Facebook petition entitled, “Hey Facebook, breastfeeding is not obscene!” Eleven thousand-plus participated in a “virtual nurse-in” by exchanging their regular profile pictures on Facebook for ones depicting breastfeeding.  At Facebook’s headquarters in Palo Alto, Calif., a […]