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Posts tagged with ‘holiday shopping’

  • Smart Moms and Smartphones Make the Season Jolly and Bright

    By Stephanie Azzarone on December 11, 2014
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    Retailers and marketers have caught on that mobile devices are the most effective way to reach consumers — especially busy moms – this holiday season. A number of recent articles recognize the increasing reliance on mobiles and how sophisticated, savvy moms use them. One recent article points to a dramatic surge in pre-Black Friday shopping as consumers began searching for […]
  • It’s Beginning To Look A Lot Like Christmas – In October

    By Stephanie Azzarone on October 3, 2013
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    It’s beginning to look a lot like Christmas…even though we’re still a month away from Halloween. Walk through some larger retail stores in the next few days and there’s a good chance you’ll see holiday ornaments and a few shelves filled with decorations that you wouldn’t normally display in and around your own home until at least late November or […]
  • Shoppers Go Mobile on Cyber Monday

    By Stephanie Azzarone on November 28, 2012
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    If you were shopping on Cyber Monday, you were far from alone. Thanks, in part, to the ability to shop on mobile devices, online spending jumped 17% compared to last year. “Mobile commerce as a whole has clearly gone beyond what it’s traditionally been, which is something primarily for the research phase,” Clark Fredricksen, vice president at researcher EMarketer Inc., […]
  • Holiday Shopping Survey Results

    By Stephanie Azzarone on November 20, 2012
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    I recently wrote about this year’s holiday shopping forecast, including statistics from the National Retail Federation. In order to get a better sense of how moms are shopping, Child’s Play Communications conducted our own holiday shopping survey. Of the nearly 300 respondents, 95.7% of them have children between the ages of 0-13. Here are some of our findings: The vast majority […]
  • Holiday Shopping Forecast

    By Stephanie Azzarone on October 24, 2012
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    Good news for retailers. If things go as predicted, this year’s holiday season will be a jolly one.  The National Retail Federation is forecasting a 4.1% gain in holiday spending this year, with the average holiday shopper dropping a total of $749.51. Total holiday spending is expected to reach $586.1 billion, Marketing Daily reports. While consumers say they are less […]