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Posts tagged with ‘Marketing to Moms’

  • When mom speaks, everyone listens

    By Stephanie Azzarone on February 6, 2014
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    Crowdsourcing content has become increasingly important for brands to build consumer interaction, relationships and brand loyalty. For brands focusing on the mom market, crowdsourcing has become a logical next step with the evolution of mom bloggers and brand ambassadors. Sharing information and opinions is nothing new for this group. Every mom has a voice and enjoys sharing with other moms, […]
  • Tools for Reaching the Millennial Mom

    By Stephanie Azzarone on February 4, 2014
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    Last November, I wrote a post about the  Millennial mom and what makes her tick. Last Thursday, BabyCenter hosted its annual Insights Series to reveal the findings from its 2014 Millennial Mom Report. The key takeaway for marketers: The best way to reach and connect with Millennial moms is via their smartphones. Millennial moms are spending more time on their […]
  • The Importance of Marketing to ‘Millennial Moms’

    By Stephanie Azzarone on November 12, 2013
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    Who is the millennial mom? According to an article on business2businesscommunity.com, “Millennial moms are defined as women born between ‘82 (some definitions say ‘78) and ‘94. They make the majority of the household decisions and many hold a full-time job. They are very active on social media, savvy with new and upcoming technology, and have a disposable budget to spend.” […]
  • Want to Target Moms? Start By Influencing Their Teens

    By Stephanie Azzarone on November 8, 2013
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    How many times a week do you find yourself looking at your teenage offspring and wondering if they think you’ve planted a money tree in the backyard? As it turns out, teens actually have a pretty big influence on household spending. According to a survey conducted by Robin Leedy & Associates, teen spending power goes beyond the items they buy […]
  • Moms and Technology: What Marketers Need to Know

    By Stephanie Azzarone on May 14, 2013
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    We know that moms are 20% more likely to use social media than the general population. They’re also highly represented on Twitter, Facebook, and Pinterest and are more likely to use mobile devices to engage in social media and research potential purchases. We also know that marketers are looking to connect with moms via social media. But what’s the best […]
  • Social Media Moms Report

    By Stephanie Azzarone on April 25, 2013
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    We know that moms are immersed in social media, but BabyCenter’s “2013 Social Mom Report” confirmed that moms are social leaders. In fact, moms are 20% more likely to use social media than the general population. The report found that 91% of moms now use social media regularly, an impressive 20% jump since 2010. Moms also expect their friends and […]
  • Marketing to Moms: 25 Years Later

    By Stephanie Azzarone on April 22, 2013
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    These days, when it comes to marketing to moms, every day is Mother’s Day. Twenty-five years ago, when I launched an agency dedicated exclusively to bringing brands together with moms, that wasn’t the case. Back then, moms were an “undiscovered” demographic, not perceived as a distinct and worthwhile target for marketers’ time and money—except perhaps when it came to laundry […]
  • Marketing to Mobile Moms

    By Stephanie Azzarone on October 18, 2012
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    I recently wrote about how moms have embraced mobile devices. Not only are they using their phones to text their friends and coordinate playdates, they are also sharing photos, organizing their schedules and shopping. In one recent survey, nearly 9 out of 10 mothers of school-age kids said that having a smartphone has made being a mother easier. Now a […]
  • Marketing Wine to Moms

    By Stephanie Azzarone on September 20, 2012
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    “Calgon, take me away!” commands a stressed out mom. Suddenly, she is relaxing in a big bubble bath, the ideal escape from daily stresses and household drudgery. The image served as the centerpiece for Calgon’s famous ad in the 1980s. Three decades later, women, particularly moms, are so stressed out that bubbles will no longer suffice. Now wine companies are […]
  • Welcome to our New Clients!

    By Stephanie Azzarone on July 18, 2011
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    A new client is a wonderful thing, and we’d like to welcome three of them to the Child’s Play Team: Music Together is an internationally recognized early childhood music program for children from birth through age 7 and the adults who love them. The company pioneered the concept of a research-based, developmentally appropriate early childhood music curriculum that strongly emphasizes […]