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Posts tagged with ‘Marketing’

  • From Teddy Bears to Tech

    By Stephanie Azzarone on July 6, 2015
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    It’s no mystery to those of us enmeshed in the mom space: Moms have long been the first adopters when it comes to technology, particularly the kind that helps them manage their families’ lives. But how will they react to the growing array of tech-based toys for their kids? Will they embrace them, too, or fight the transition from “real” […]
  • Making Millennial Moms Merry

    By Stephanie Azzarone on November 19, 2014
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    For those who market to moms, ‘tis (almost) the season to be jolly. After all, when it comes to holiday plans — from what to buy for the family, to shopping for the holiday dinner, to where to spend the vacation and how to get there – moms, by far, remain in charge. If you’re promoting products for kids, or […]
  • Marketers: Deaf and Dumb?

    By Stephanie Azzarone on May 6, 2009
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      Oh please. Can we marketers really be that blind – or, perhaps in this case, I should say, deaf?   According to an article in today’s Brandweek, “Marketers have made great strides in recent years to better understand and connect with moms. But in trying to perfect the message, many have forgotten to listen to the very consumer they […]
  • Should Mommy Bloggers Be Paid?

    By Stephanie Azzarone on April 27, 2009
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    Should companies pay mom bloggers for reviews?   From my point of view, there are several issues – and few clear answers.   At Child’s Play Communications, we know that good bloggers put a lot of time and effort into creating thorough and honest reviews. We get that. And we respect that. It’s why we’ve worked with them time and […]
  • Blogger Reviews Blues

    By Stephanie Azzarone on April 20, 2009
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    Here’s news to tickle the hearts of marketers and mom bloggers alike: the Federal Trade Commission (FTC) is considering holding mom bloggers liable for product reviews. What? Allow this reporter-turned-publicist to point out that never in the history of journalism have traditional media been held responsible for reviewing products. So what possible justification can there be for mommy bloggers to […]
  • Hiber-nation

    By Stephanie Azzarone on April 3, 2009
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    An article in the online newsletter Engage: Moms recently defined the new American family as one that does not go out much – to shop or to entertain themselves. Because of the fragile state of the economy, moms, as gatekeepers to family purchasing, are being very, very careful fiscally. According to the author, Kyla Lange Hart: Families are spending more […]
  • Getting in the (Video) Game

    By Stephanie Azzarone on March 27, 2009
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    Once the domain of the hardcore gamer – men in their 20s and 30s–multiplayer online gaming has a new target audience: children and their parents. According to yesterday’s Wall Street Journal the new games, from companies such as Sony and Gazillion Entertainment, are the industry’s most recent effort to expand the audience for online videogames, which permit thousands of people […]
  • Toy Ploy

    By Stephanie Azzarone on March 20, 2009
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    While many marketers believed that parents would continue to splurge on children during the recession, that may not be the case, at least when it comes to toys. According to yesterday’s Wall Street Journal, families appear to be significantly reducing toy buying—especially when it comes to pricier playthings. They are doing so primarily because they need to but also, in […]
  • Children and Climate Change

    By Stephanie Azzarone on March 18, 2009
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    We are in the midst of organizing 40,000 children at Goddard Schools nationwide in support of World Wildlife Fund’s Earth Hour 2009. A global call to action on climate change, Earth Hour takes place on Saturday, March 28th at 8:30 p.m., when hundreds of millions of people around the world will turn off their lights for one hour in a […]
  • Kids Today Conference

    By Stephanie Azzarone on February 27, 2009
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      On Wednesday, I had the pleasure of speaking at the Kids Today conference in San Antonio, on how companies in the children’s home furnishings industry can – and should – work with mommy bloggers to market products. There was, happily, clear interest in the topic, meaning these manufacturers and retailers alike understand the influence bloggers have on the community […]