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Posts tagged with ‘Mom Bloggers’

  • BlogHer: 10 Years Later

    By Stephanie Azzarone on August 4, 2014
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    In late July, I attended the 10th anniversary celebration of BlogHer, the world’s largest conference for women bloggers. This marked my seventh BlogHer event:  Twice, I have been a panelist, the rest of the time an avid listener as both a blogger and marketer. Even after all these years, the women there never cease to amaze me, with their back […]
  • Marketing to Moms: 25 Years Later

    By Stephanie Azzarone on April 22, 2013
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    These days, when it comes to marketing to moms, every day is Mother’s Day. Twenty-five years ago, when I launched an agency dedicated exclusively to bringing brands together with moms, that wasn’t the case. Back then, moms were an “undiscovered” demographic, not perceived as a distinct and worthwhile target for marketers’ time and money—except perhaps when it came to laundry […]
  • The End of the Mommy Blogger?

    By Stephanie Azzarone on January 2, 2013
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    2013 may well be the end of the mommy blogger as we know her. Since we became involved in marketing to mom bloggers way back  (seven or eight years ago), the role of mothers in the blog world has changed  significantly. Once known exclusively for posting about their kids, moms who blog are now more than ever posting about products, which […]
  • Moms, Blogs, and What the New Year Will Bring

    By Stephanie Azzarone on December 28, 2011
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    It’s been the year of the mommy blogger, as companies of all sizes have fully recognized the potential impact of blogging moms on consumer purchasing decisions. So what will 2012 bring? As one who has been involved in connecting bloggers with brands for many years, I’d like to proffer these projections: Wheat and chaff. Brands will become more selective about […]
  • Brands, Bucks and Mom Bloggers: The Social Media Mom-Space Matures

    By Stephanie Azzarone on September 19, 2011
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    Last week, I had the opportunity to publish an article in PR News, a leading publication for the public relations industry. The story was written to bring the PR community up to speed on how brands and mom bloggers  can work most effectively together today — and to illustrate how that interaction has changed. As only PR News  subscribers can access the original link, […]
  • Coupon Queens

    By Stephanie Azzarone on August 16, 2011
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    Are you a coupon queen? Moms love coupons. Stats show that coupon and discount-themed blogs are among the most popular for women. And no wonder. According to the USDA, a household of four spends between $524 and $1,014 per month on groceries, toiletries and cleaning supplies. As one way to manage those costs, couponing redemption increased 27% to 3.3 billion […]
  • BAD, BAD, REALLY BAD Blogger: On Professionalism

    By Stephanie Azzarone on August 11, 2011
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     A few weeks ago, I posted about how companies can and should recognize bloggers for good work by considering them for paid opportunities, whether blogger ambassadorships, content-writing gigs, consulting projects, or fulltime employment. The post made the point that after a blogger has established her street cred by blogging well about your products, for no charge, it’s time to look for […]
  • BlogHer 2011, San Diego

    By Stephanie Azzarone on August 8, 2011
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    Energizing, exhausting, overwhelming –yes, I’m talking about BlogHer, the world’s largest conference for women in social media. More than 3600 women (and a few courageous men) turned out last week for 2 days of networking and education, with a strong dose of primping and pampering (false eyelashes and a hand massage, anyone?) thrown into the mix. Each blogger had her […]
  • Join Me at BlogHer!

    By Stephanie Azzarone on August 4, 2011
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    I love BlogHer. Between local and national meetings, this week’s annual conference will mark my fifth BlogHer event. I love the energy, the giddiness (tiara and boa, please!), the massing of moms and other women with a common interest, and most of all, seeing old blogger friends and connecting with new ones. I also enjoy learning from the speakers, and I am […]
  • Does Social Media Make You More Social IRL—or Less?

    By Stephanie Azzarone on August 3, 2011
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     I can’t keep myself from smiling at the new TV ad from Toyota for Venza, all about the boomer generation’s lack of “sociability” in social media. In the commercial, a daughter laments the paucity of her parents’ Facebook followers. Interacting with online followers, in her view, is living. The commercial then shows scenes of her parents having a blast mountain […]