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Posts tagged with ‘Mom Trends’

  • Making Millennial Moms Merry

    By Stephanie Azzarone on November 19, 2014
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    For those who market to moms, ‘tis (almost) the season to be jolly. After all, when it comes to holiday plans — from what to buy for the family, to shopping for the holiday dinner, to where to spend the vacation and how to get there – moms, by far, remain in charge. If you’re promoting products for kids, or […]
  • We Are Here: Alicia Keys

    By Stephanie Azzarone on September 29, 2014
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    I have long been a fan of Alicia Keys. She’s a gen-yoo-wine Noo Yawker, she’s smart and oh What a Voice! A recent New York Times Op-Ed column reports that the singer wants to “gather an army” for her just launched We Are Here movement to channel her music and her fans to social justice causes, including a number focused […]
  • The Changing World of Moms

    By Stephanie Azzarone on July 24, 2013
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    I’m a big believer in research and hard numbers as legitimate indicators of trends. Recently, I’ve been reflecting on how demographic studies have identified so many changes in the world of moms since my company began marketing to them exclusively 25 years ago. I thought I’d share some of those stats with you, along with thoughts on what they mean […]
  • Twins Are In

    By Stephanie Azzarone on January 30, 2012
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    Twins are the new trend when it comes to U.S. births. As of 2009, the last figure available, 1 in every 30 babies born here was a twin, compared to 1 in 53 in 1980, according to a recent Centers for Disease Control and Prevention report. The twin birth rate rose by more than 2% a year, on average, from […]
  • One-Child Policy, Redux

    By Stephanie Azzarone on April 7, 2011
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    Some of you know that my son is currently studying and working in China, and that when we visited recently I was struck by how few children there were on the street. This led to a post about China’s one-child policy. So I thought I’d share an article that ran in today’s New York Times, about a change in that policy. […]
  • Smartphone Samurai

    By Stephanie Azzarone on April 1, 2011
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    Moms can’t live without their smartphones, according to recent research by BabyCenter. In fact, moms’  adoption of smartphones has increased 64% over the past two years, and 51% of moms report that they are “addicted” to smartphones. The survey looked at 5,000 moms across the U.S. Following are some key findings: More than half said they bought a smartphone “as a direct […]
  • Do Moms Make Better Business Managers?

    By Stephanie Azzarone on November 9, 2010
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    Do moms make better business managers? Parenting effectively requires a lot of skills — the ability to negotiate and to have patience, among them. As a mother,  that means moderating a battle between two toddlers who want the same toy, serving dessert IF they first eat their broccoli or reading  a favorite story for what seems like the millionth time in a single […]
  • Motherhood #1 Trigger for Social Media Use

    By Stephanie Azzarone on June 28, 2010
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    BabyCenter just released the results of a fascinating new study that dug deep into the kinds of moms who are involved in social media, how and why they spend their time there, and — most importantly for marketers — their varying levels of influence.  I’d like to share their findings, in two parts. First, a summary of key messages: Motherhood […]
  • Does Your Tech Obsession Damage Your Kids?

    By Stephanie Azzarone on June 10, 2010
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    Fascinating article in today’s New York Times, suggesting that parents’ obsession with technology — from smartphones to computers — is actually damaging their children. It claims that the amount of time parents focus on these tools would otherwise be spent  on their children — talking with them, playing with them, and otherwise interacting. For the past five years, Sherry Turkle, director […]
  • What Moms Want: Parents Network Study

    By Stephanie Azzarone on February 8, 2010
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    Late last month, I was invited to the Meredith Parents Network presentation of its recent study, What Moms Want. Meredith’s Parents magazine is a Child’s Play Communications client; we have represented its toy line for some time. The research turned up some interesting facts, and I’d like to share some of the key findigs here: 62% of moms grade themselves […]