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Posts tagged with ‘Mommy Bloggers’

  • BlogHer: 10 Years Later

    By Stephanie Azzarone on August 4, 2014
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    In late July, I attended the 10th anniversary celebration of BlogHer, the world’s largest conference for women bloggers. This marked my seventh BlogHer event:  Twice, I have been a panelist, the rest of the time an avid listener as both a blogger and marketer. Even after all these years, the women there never cease to amaze me, with their back […]
  • Marketing to Moms: 25 Years Later

    By Stephanie Azzarone on April 22, 2013
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    These days, when it comes to marketing to moms, every day is Mother’s Day. Twenty-five years ago, when I launched an agency dedicated exclusively to bringing brands together with moms, that wasn’t the case. Back then, moms were an “undiscovered” demographic, not perceived as a distinct and worthwhile target for marketers’ time and money—except perhaps when it came to laundry […]
  • Moms, Blogs, and What the New Year Will Bring

    By Stephanie Azzarone on December 28, 2011
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    It’s been the year of the mommy blogger, as companies of all sizes have fully recognized the potential impact of blogging moms on consumer purchasing decisions. So what will 2012 bring? As one who has been involved in connecting bloggers with brands for many years, I’d like to proffer these projections: Wheat and chaff. Brands will become more selective about […]
  • Brands, Bucks and Mom Bloggers: The Social Media Mom-Space Matures

    By Stephanie Azzarone on September 19, 2011
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    Last week, I had the opportunity to publish an article in PR News, a leading publication for the public relations industry. The story was written to bring the PR community up to speed on how brands and mom bloggers  can work most effectively together today — and to illustrate how that interaction has changed. As only PR News  subscribers can access the original link, […]
  • BAD, BAD, REALLY BAD Blogger: On Professionalism

    By Stephanie Azzarone on August 11, 2011
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     A few weeks ago, I posted about how companies can and should recognize bloggers for good work by considering them for paid opportunities, whether blogger ambassadorships, content-writing gigs, consulting projects, or fulltime employment. The post made the point that after a blogger has established her street cred by blogging well about your products, for no charge, it’s time to look for […]
  • BlogHer 2011, San Diego

    By Stephanie Azzarone on August 8, 2011
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    Energizing, exhausting, overwhelming –yes, I’m talking about BlogHer, the world’s largest conference for women in social media. More than 3600 women (and a few courageous men) turned out last week for 2 days of networking and education, with a strong dose of primping and pampering (false eyelashes and a hand massage, anyone?) thrown into the mix. Each blogger had her […]
  • How Do You Measure Influence?

    By Stephanie Azzarone on April 5, 2011
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    Are you an “influential” social media mom? The term has been batted around so much lately that it makes my head spin. Whether or not brands consider you to be influential boils down largely, but not entirely, to numbers.  How many people are reading your blog, friending you on Facebook or following your tweets?  That’s step 1.  Step 2: How […]
  • De-Dooce This: What Makes a ‘Mommy Blog’ Successful?

    By Stephanie Azzarone on March 2, 2011
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    Nothing like having technical issues with your  blog when you’re trying to post about…moms who blog. With that as my excuse, I’ll admit to probably being one of the last to comment on the fascinating piece in this past Sunday’s New York Times  about Dooce’s Heather Armstrong, the reigning “Queen of the Mommy Bloggers,” and several other highly successful women bloggers. There are God-knows-how-many […]
  • Are You a Mega Bloks Mom?

    By Stephanie Azzarone on February 18, 2011
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    We are delighted to announce the launch of the first Mega Bloks Mom contest, sponsored by our client,  MEGA Brands, a trusted family of leading global brands in construction toys, games and puzzles, arts & crafts and stationary. MEGA Brands is looking for five – count em’ five – Mega Bloks Mom personalities to contribute to the Mega Bloks Family […]
  • Child’s Play Announces Results of Social Media Moms Study

    By Stephanie Azzarone on December 13, 2010
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    Does social media really impact moms’ purchasing decisions?  Here at Child’s Play Communications, we knew from our experience connecting companies with moms in social media that the answer was yes, but we wanted to offer greater insight into how and to what degree social media influences what moms buy. Toward that end, we commissioned The NPD Group, a leading market research […]