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Posts tagged with ‘Moms’

  • ‘Worst Career Mistake’: Having Children

    By Stephanie Azzarone on September 8, 2014
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    “One of the worst career mistakes a woman can make is to have children.” So began an article in this Sundays New York Times based largely on a recent study by Michelle Budig, a sociology professor at the University of Massachusetts, Amherst. Needless to say, the story caught my attention. It went on to say that mothers are the least likely […]
  • Team Mom: Summer Favorites

    By Stephanie Azzarone on May 8, 2014
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    Summer can be a stressful time for moms… Not only is there pressure to keep the kids – who are home on break – entertained, but with the warm weather, there’s also pressure to make the most of it! So, what do moms really like to do in the summertime that keeps them stress-free and the family happy? We asked […]
  • Is Twitter’s participation in real trouble or just going through a lull?

    By Stephanie Azzarone on February 18, 2014
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    Last week The Wall Street Journal, and many other news outlets, reported an unexpected slowdown in Twitter usage and a decline in the company’s stock prices.  Although Twitter has become a staple for marketing campaigns, news media outlets, celebrities and more, four out of five Americans with Internet access don’t use this platform regularly. According to the WSJ, many users feel that Twitter is not really […]
  • The Importance of Marketing to ‘Millennial Moms’

    By Stephanie Azzarone on November 12, 2013
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    Who is the millennial mom? According to an article on business2businesscommunity.com, “Millennial moms are defined as women born between ‘82 (some definitions say ‘78) and ‘94. They make the majority of the household decisions and many hold a full-time job. They are very active on social media, savvy with new and upcoming technology, and have a disposable budget to spend.” […]
  • Want to Target Moms? Start By Influencing Their Teens

    By Stephanie Azzarone on November 8, 2013
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    How many times a week do you find yourself looking at your teenage offspring and wondering if they think you’ve planted a money tree in the backyard? As it turns out, teens actually have a pretty big influence on household spending. According to a survey conducted by Robin Leedy & Associates, teen spending power goes beyond the items they buy […]
  • Why Moms Need To Have Their Own Nap Time

    By Stephanie Azzarone on October 24, 2013
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    How many times during the day do you stop and think: “I could really use a nap right about now?” Well, if you’re a mom, a study shows you may tend to feel more fatigued during the daily grind than most dads. The American Time Use Survey, sponsored by the Bureau of Labor Statistics and conducted by the Pew Research […]
  • Are You a Brattler?

    By Stephanie Azzarone on December 7, 2011
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    We’ve all heard the terms bridezilla, ecotourism, and juvenescent (right?)…but what about brattle? Dictionary.com gives brattle the unbiased definition “to scamper noisily.” Lizzie Skurnick’s “That Should Be A Word” column in last week’s New York Times Magazine gives brattling a new definition: “to discuss one’s children, often at length.” We somehow didn’t think she was giving the word a positive […]
  • Bloggers Brunch Blast: Year 2

    By Stephanie Azzarone on November 11, 2009
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    We did it! We held our second annual Bloggers Brunch earlier today and based on the feedback from guests and sponsors alike, I think we can say that a good time was had by all! Thanks so much to everyone who joined us for this special event. The Bloggers Brunch, held at a private club in New York City, was […]
  • Moms, College Students + Technology: New Study

    By Stephanie Azzarone on October 27, 2009
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    Millennial Mom 101, a new study by Mr Youth and RepNation Media, compares moms’ and college students’ use of social media and finds that the two groups are similar in 4 key ways: They multitask with multiple technologies. Both groups view technology as a way to easily integrate all the different aspects of their lives. Moms see technology as a solution for managing home […]
  • We Won — Again!

    By Stephanie Azzarone on May 22, 2009
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    I am SO excited to share the news: This week alone, Child’s Play Communications has won three more awards, including one for PR Innovation of the Year, for our Team Mom blogger network.   The awards include: PRSA-NY, Big Apple Award, Winner — Innovation & Technology Bulldog Reporter, Silver — PR Innovation of the Year Bulldog Reporter, Bronze — Best […]