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Posts tagged with ‘Research’

  • What Does Mom Really Want for Mother’s Day 2016?

    By Stephanie Azzarone on April 20, 2016
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    The No. 1 present moms want for Mother’s Day 2016 is a handmade gift from their child. But following that? Forget the store-bought greeting cards and flowers: What makes mom happiest is a day off entirely for herself. As mom-marketing specialists,  Child’s Play Communications asked more than 500 moms with children under the age of 18 to choose from a […]
  • Making Millennial Moms Merry

    By Stephanie Azzarone on November 19, 2014
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    For those who market to moms, ‘tis (almost) the season to be jolly. After all, when it comes to holiday plans — from what to buy for the family, to shopping for the holiday dinner, to where to spend the vacation and how to get there – moms, by far, remain in charge. If you’re promoting products for kids, or […]
  • From ‘Mister Mom’ to ‘Stay-at-Home Dad’

    By Stephanie Azzarone on June 11, 2014
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    Are more men staying at home in order to raise their kids? Yes, happily, but not as many as some may assume. A recent Pew Research Center report looked at stay-at-home dads and their reasons for being home. Nearly 2 million fathers stayed at home in 2012, according to the most recent Census data — close to double the 1.1 […]
  • Stock those Toy Shelves: Here Come the Millennial Moms

    By Stephanie Azzarone on May 27, 2014
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    Millennial moms are becoming an increasing force behind toy purchases – no surprise, really, given that the older members of this generation, born between the early 1980s and the early 2000s, are now at a point where they are starting families. A new study by research firm NPD indicates that millennial women are the most powerful buying segment for the […]
  • Are Dads the “New Black”?

    By Stephanie Azzarone on June 27, 2013
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    Just as navy (then pink, then who knows what) became “the new black” of the fashion world, dads are becoming the HOT NEW THING in marketing to parents. Survey after survey indicates that the man of the house is taking on more responsibility for parenting and household chores. Last week, I participated in a roundtable on marketing to parents hosted […]
  • Hey, Mom, It’s Back-to-School Buying Time

    By Stephanie Azzarone on August 24, 2012
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    It’s back-to-school time yet again, and moms across the U.S. are planning their annual scholastic shopping spree.  Child’s Play Communications reached out to our Social Savvy panel to find out what was on moms’ minds as they prepared to stock up on this year’s essentials. The following responses are based on feedback from 250 moms of school-age children. In 2012 […]
  • What Do Mothers Really Want for Mother’s Day

    By Stephanie Azzarone on May 7, 2012
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    I wrote the following post a few weeks ago for Engage:Moms and thought the time was right to share it with Mom Market Trends readers: Candy and flower sellers, beware. What you offer is not what moms really want for Mother’s Day. To get a feel for what was really important on this special day, we polled 70 moms.  The results […]
  • To Interest Moms, Try Pinterest

    By Stephanie Azzarone on March 28, 2012
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    Moms love Pinterest. The hottest new social media program around, Pinterest is a “virtual pinboard” that allows users to create online collections of things they love and share those graphics and accompanying content easily with others. Moms can create “boards” on the Pinterest site, then “pin” original graphics they have created or “repin” graphics found on others’ Pinterest boards or […]
  • Mama’s Boy

    By Stephanie Azzarone on February 27, 2012
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    As the mother of a boy-child now grown to a young man, I had to share an article that appeared in this weekend’s Wall Street Journal . It’s based on a new book by Kate Stone Lombardi titled “The Mama’s Boy Myth,” all about how it’s really OK for a mom and her son to be as close as a mom and her […]
  • Dads, Detergent and You

    By Stephanie Azzarone on February 22, 2012
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    While moms, without question, remain the major decision makers when it comes to household purchases, dads are becoming more involved in the process than in the past. A 2010 Yahoo survey of 2,400 U.S. men ages 18 to 64 found that more than half identified themselves as their household’s primary grocery shopper. According to these dads: One-third clean and cook […]