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Posts tagged with ‘Shopping’

  • What Does Mom Really Want for Mother’s Day 2016?

    By Stephanie Azzarone on April 20, 2016
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    The No. 1 present moms want for Mother’s Day 2016 is a handmade gift from their child. But following that? Forget the store-bought greeting cards and flowers: What makes mom happiest is a day off entirely for herself. As mom-marketing specialists,  Child’s Play Communications asked more than 500 moms with children under the age of 18 to choose from a […]
  • Looking Back at 2015: Trends that Impact Moms

    By Stephanie Azzarone on December 15, 2015
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    For moms, dads and those who market to them, 2015 has been quite a year. Here’s a look at some of the more interesting trends impacting parents: Parental leave. Silicon Valley made news in recent months when it acknowledged that some of its employees were starting families and actually wanted to spend time with them. Companies including Spotify and Netflix announced […]
  • Smart Moms and Smartphones Make the Season Jolly and Bright

    By Stephanie Azzarone on December 11, 2014
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    Retailers and marketers have caught on that mobile devices are the most effective way to reach consumers — especially busy moms – this holiday season. A number of recent articles recognize the increasing reliance on mobiles and how sophisticated, savvy moms use them. One recent article points to a dramatic surge in pre-Black Friday shopping as consumers began searching for […]
  • Smartphones: Moms’ Shopping Tool?

    By Stephanie Azzarone on May 16, 2011
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    To what degree do moms use use their smartphones for shopping?  According to the (debatable) results of a recent survey, when it comes to hitting the mall, a smartphone is a mom’s best friend. A survey by Greystripe, a mobile ad firm, showed that: The most frequent smartphone use when shopping was to locate the nearest store (about 45%) The next most […]
  • Is Brand Loyalty Dead?

    By Stephanie Azzarone on March 10, 2011
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    Has the Internet killed brand loyalty? Recent research shows that when it come to shopping, today’s consumers value research over loyalty. A study by AMP Agency, a Boston-based branding firm, found that unlike in previous generations “very few consumers between the ages of 25 and 49 are moved to purchase by habit, or sentimental considerations for a brand.” In fact,  […]
  • ‘F’ for Back to School Spending

    By Stephanie Azzarone on August 24, 2009
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    Consumers will cut their spending for the 2009 back-to-school season, but not as much as in 2008, according to a recent NPD Group study. There was a 5% drop in those who said they don’t plan to shop for the season (77%) compared to the same time last year. Most will buy school supplies, followed by apparel, footwear and electronics. […]