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Posts tagged with ‘social media moms’

  • Social Media Moms Report

    By Stephanie Azzarone on April 25, 2013
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    We know that moms are immersed in social media, but BabyCenter’s “2013 Social Mom Report” confirmed that moms are social leaders. In fact, moms are 20% more likely to use social media than the general population. The report found that 91% of moms now use social media regularly, an impressive 20% jump since 2010. Moms also expect their friends and […]
  • Marketing to Moms: 25 Years Later

    By Stephanie Azzarone on April 22, 2013
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    These days, when it comes to marketing to moms, every day is Mother’s Day. Twenty-five years ago, when I launched an agency dedicated exclusively to bringing brands together with moms, that wasn’t the case. Back then, moms were an “undiscovered” demographic, not perceived as a distinct and worthwhile target for marketers’ time and money—except perhaps when it came to laundry […]
  • Moms and Dads on the Web

    By Stephanie Azzarone on March 5, 2013
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    We talk a lot about moms on the web, checking Facebook, blogging, watching YouTube, and taking care of personal finance. But obviously dads use the web too for many of the same reasons. New stats point to the differences in the way moms and dads use the web. Moms use the web more than dads overall (with 89% of moms […]
  • Do You Need a Social Media Break?

    By Stephanie Azzarone on September 6, 2012
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    If a tree falls in the forest and nobody tweets about it, did it really fall? Seriously, if you’re like most moms, you are plugged in 24-7. If you’re not checking Facebook on your smartphone, you’re tweeting, pinning to Pinterest, texting your friends, or posting photos to Instagram. But in the constant whirl of social media activity, do you forget […]