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Posts tagged with ‘Social Media’

  • Am I Pretty?

    By Stephanie Azzarone on August 18, 2014
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    Some months ago, the Mom 2.0 conference presented a series of videos showing how young girls were using YouTube to ask for feedback on their looks. It was heartbreaking, not only because people’s perceptions were so important to these girls, but that they voluntarily opened themselves up to all sorts of devastating feedback from the public via online social networks. […]
  • BlogHer: 10 Years Later

    By Stephanie Azzarone on August 4, 2014
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    In late July, I attended the 10th anniversary celebration of BlogHer, the world’s largest conference for women bloggers. This marked my seventh BlogHer event:  Twice, I have been a panelist, the rest of the time an avid listener as both a blogger and marketer. Even after all these years, the women there never cease to amaze me, with their back […]
  • To Instagram or not to Instagram is no Longer a Question

    By Stephanie Azzarone on February 20, 2014
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    For the past several plus years, my team has successfully managed the social properties of our clients.  Many of these clients were convinced from the start that Facebook and Twitter would efficiently increase engagement from their existing customers and prospects, but many were reluctant to jump on the Instagram band wagon.  Some didn’t know enough about the impact it could […]
  • Is Twitter’s participation in real trouble or just going through a lull?

    By Stephanie Azzarone on February 18, 2014
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    Last week The Wall Street Journal, and many other news outlets, reported an unexpected slowdown in Twitter usage and a decline in the company’s stock prices.  Although Twitter has become a staple for marketing campaigns, news media outlets, celebrities and more, four out of five Americans with Internet access don’t use this platform regularly. According to the WSJ, many users feel that Twitter is not really […]
  • Tools for Reaching the Millennial Mom

    By Stephanie Azzarone on February 4, 2014
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    Last November, I wrote a post about the  Millennial mom and what makes her tick. Last Thursday, BabyCenter hosted its annual Insights Series to reveal the findings from its 2014 Millennial Mom Report. The key takeaway for marketers: The best way to reach and connect with Millennial moms is via their smartphones. Millennial moms are spending more time on their […]
  • Don’t Be a Wallflower When It Comes To Social Media

    By Stephanie Azzarone on October 17, 2013
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    There’s a reason why Facebook, Twitter and other networking sites are referred to as “social” media. The point of these platforms is to foster interaction, encourage conversation and basically…to be social. This is something that some businesses that maintain social media platforms tend to overlook as they work diligently to promote their brands and deliver company messages. An article on […]
  • Should We Rely on ‘Big Brother’ to Protect Our Kids?

    By Stephanie Azzarone on September 20, 2013
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    The term “cyber bullying” is one that is popping up more frequently as new generations of younger children and teens establish social media accounts. But while we know cyber bullying is a dangerous problem, how far should we go to protect kids from being victims of online peer pressure and harassment? Should we go so far as to monitor their […]
  • Social Content: What Makes People Share

    By Stephanie Azzarone on April 10, 2013
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    Think about the last news story you e-mailed to a friend or shared on Twitter or Facebook. Was it a tragic news story about the devastation caused by an earthquake? Or was it a feel-good story about a little girl reuniting with her lost dog? Okay, those examples might be a little too extreme, but the point is that it’s […]
  • Do You Need a Social Media Break?

    By Stephanie Azzarone on September 6, 2012
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    If a tree falls in the forest and nobody tweets about it, did it really fall? Seriously, if you’re like most moms, you are plugged in 24-7. If you’re not checking Facebook on your smartphone, you’re tweeting, pinning to Pinterest, texting your friends, or posting photos to Instagram. But in the constant whirl of social media activity, do you forget […]
  • Making the Best of BlogHer–For Bloggers

    By Stephanie Azzarone on July 30, 2012
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    GUEST POST Last week, Mom Market Trends ran a post featuring tips on how agencies and companies could make the most of BlogHer. Following are suggestions for bloggers themselves, from a blogger with plenty of conference experience. Listed in “Power Moms,” Sarah Peppel is the owner of Be There Online, a social media conference in the Philadelphia area, and has attending […]