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Posts tagged with ‘Social Networking’

  • Am I Pretty?

    By Stephanie Azzarone on August 18, 2014
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    Some months ago, the Mom 2.0 conference presented a series of videos showing how young girls were using YouTube to ask for feedback on their looks. It was heartbreaking, not only because people’s perceptions were so important to these girls, but that they voluntarily opened themselves up to all sorts of devastating feedback from the public via online social networks. […]
  • To Interest Moms, Try Pinterest

    By Stephanie Azzarone on March 28, 2012
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    Moms love Pinterest. The hottest new social media program around, Pinterest is a “virtual pinboard” that allows users to create online collections of things they love and share those graphics and accompanying content easily with others. Moms can create “boards” on the Pinterest site, then “pin” original graphics they have created or “repin” graphics found on others’ Pinterest boards or […]
  • BlogHer 2011, San Diego

    By Stephanie Azzarone on August 8, 2011
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    Energizing, exhausting, overwhelming –yes, I’m talking about BlogHer, the world’s largest conference for women in social media. More than 3600 women (and a few courageous men) turned out last week for 2 days of networking and education, with a strong dose of primping and pampering (false eyelashes and a hand massage, anyone?) thrown into the mix. Each blogger had her […]
  • Does Social Media Make You More Social IRL—or Less?

    By Stephanie Azzarone on August 3, 2011
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     I can’t keep myself from smiling at the new TV ad from Toyota for Venza, all about the boomer generation’s lack of “sociability” in social media. In the commercial, a daughter laments the paucity of her parents’ Facebook followers. Interacting with online followers, in her view, is living. The commercial then shows scenes of her parents having a blast mountain […]
  • Does Facebook Make You a Lousy Mom?

    By Stephanie Azzarone on May 13, 2011
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    Now here’s a clever way to exploit the popularity of social media — talk trash against it and target the moms who love it. There’s a new ad campaign called The Log Off which encourages moms to cut back on all that social media time and shift it instead to something more important — like playing with their kids. The […]
  • Child’s Play Announces Results of Social Media Moms Study

    By Stephanie Azzarone on December 13, 2010
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    Does social media really impact moms’ purchasing decisions?  Here at Child’s Play Communications, we knew from our experience connecting companies with moms in social media that the answer was yes, but we wanted to offer greater insight into how and to what degree social media influences what moms buy. Toward that end, we commissioned The NPD Group, a leading market research […]
  • 5 Things I Loved About the Type-A Mom Conference

    By Stephanie Azzarone on September 28, 2010
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    Just got back from the Type-A Mom Conference in Asheville, North Carolina, where I and my colleague, Team Mom Director Marie Baker, had the best of times. Following are five things I loved about the conference: Seeing so many members of our Team Mom network of review bloggers and of our Parkbench Panel, including Debbie from Mamanista and Bloganthropy, Connie from Brain Foggles, […]
  • Finalizing Guest List for Dinner’s On Us!

    By Stephanie Azzarone on June 30, 2010
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    On August 5th, Child’s Play Communications is hosting Dinner’s On Us. Like our past social media events, the dinner, scheduled to take place in NYC the evening before BlogHer, is designed to be an intimate gathering of leading bloggers and a select list of top sponsors, which this year include Nickelodeon, Cuisinart, Baby Boom, Cold Stone Creamery, K’NEX, Hershey’s/Kraft, Giddy […]
  • 18% of Social Media Moms = 78% of Influence

    By Stephanie Azzarone on June 29, 2010
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    Yesterday, I posted the highlights of an intriguing study just out from BabyCenter.  Today, some more details… The study maintains that there are five unique segments of social moms and that these five are broken down into two categories Influencers: Field Experts, Lifecasters and Pros Influenced: Butterflies and the Audience  According to the study,  these Influencers make up only 18% of social […]
  • Motherhood #1 Trigger for Social Media Use

    By Stephanie Azzarone on June 28, 2010
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    BabyCenter just released the results of a fascinating new study that dug deep into the kinds of moms who are involved in social media, how and why they spend their time there, and — most importantly for marketers — their varying levels of influence.  I’d like to share their findings, in two parts. First, a summary of key messages: Motherhood […]