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Posts tagged with ‘Toy Fair’

  • Join Us for the First Kids & Family Tech Expo!

    By Stephanie Azzarone on June 13, 2016
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    Child’s Play Communications is delighted to announce the launch of the first Kids’ & Family Tech Expo, a media event taking place in New York City on Tuesday, September 13, 2016. The only media event exclusively for tech products designed for children and parents, the Kids’ & Family Tech Expo will introduce smart toys, family-friendly apps, kids’ wearables, connected baby […]
  • I Don’t Care What Barbie Looks Like

    By Stephanie Azzarone on February 11, 2016
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    Much of the talk pre Toy Fair (Feb 13-16) is about Barbie’s availability in three new body types: petite, tall and curvy.  Most commenters feel it’s about time that Barbie looked like “every woman”—that all along, Barbie’s skinny torso has been sending an unhealthy message to little girls about what they are expected to look like. But who wants to […]
  • From Blizzard to Beach

    By Stephanie Azzarone on March 5, 2015
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    February presented an interesting contrast in mood and wardrobe alike, as many of the same kids’ industry members – including Child’s Play staff – traveled straight from the single-digit climes of New York City and Toy Fair to the balmy breezes of Miami for the Kidscreen Summit. For those of us based in NYC, the somewhat dispiriting news that we […]
  • Toy Fair 2014 Recap

    By Stephanie Azzarone on February 26, 2014
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    The American International Toy Fair, where companies launch their latest creations to retailers and press, is definitely our favorite trade show here at Child’s Play. We were out in force for the 2014 event in New York City last week, which was attended by more than 30,000 “play professionals” from 100 countries and included more than 1150 exhibitors. We’re always […]
  • What’s Your Toy Fair Product Story?

    By Julie Livingston on January 15, 2013
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    By Julie Livingston, Director of Business Development & Accounts, Child’s Play Communications; former Senior Director of Public Relations, Toy Industry Association Reporters scouting Toy Fair for hot products and overarching trends are pressed for time and attention. On a good day, they may have an hour or so to peruse the aisles overflowing with eye candy. Keep in mind that, in […]
  • We’re Going to Toy Fair!

    By Stephanie Azzarone on February 13, 2011
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    It’s not quite Disneyland, but the annual Toy Fair — starting today — in New York City generates its own high-pitched version of child-like fun and excitement. For the past 20 years or so, I’ve joined the crowd cramming the aisles of this much anticipated event which introduces the toys that will land on moms’ must-have lists come the holiday […]
  • Mom Blogger Profile: Kimberly Coleman

    By Stephanie Azzarone on March 24, 2010
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    Here at Mom Market Trends, we enjoy highlighting the mom bloggers with whom we have worked. Today, I’d like to share a Q&A with Kimberly Coleman, Mom in the City. Along with running a highly successful blog, Kimberly has spoken at two Child’s Play Communications panel presentations on how marketers and moms in social media can work together most effectively — first […]
  • Toy Fair Social Media Panel, Part 2: The Blogger Perspective

    By Stephanie Azzarone on February 24, 2010
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    Last week, I had the opportunity to moderate a panel at Toy Fair titled, Connecting With Moms In Social Media — Blogs, Twitter and Facebook,  featuring representatives from toy companies K’NEX and Hidden City Games, and mom bloggers. In a previous post, I offered a summary of the marketers’ point of view. Today I’d like to share some key tips from […]
  • Toy Fair Social Media Panel: Marketers + Mom Bloggers

    By Stephanie Azzarone on February 17, 2010
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    This week marked the 107th American International Toy Fair, a major industry event held in New York City. I had the opportunity to moderate a panel there titled, Connecting With Moms In Social Media — Blogs, Twitter and Facebook,  featuring toy companies and mom bloggers.  A special thanks up front to Brett Klisch of bellybuds and The Creative Factor for […]