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Posts tagged with ‘Toy Industry Association’

  • Toy Fair 2014 Recap

    By Stephanie Azzarone on February 26, 2014
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    The American International Toy Fair, where companies launch their latest creations to retailers and press, is definitely our favorite trade show here at Child’s Play. We were out in force for the 2014 event in New York City last week, which was attended by more than 30,000 “play professionals” from 100 countries and included more than 1150 exhibitors. We’re always […]
  • We’re Going to Toy Fair!

    By Stephanie Azzarone on February 13, 2011
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    It’s not quite Disneyland, but the annual Toy Fair — starting today — in New York City generates its own high-pitched version of child-like fun and excitement. For the past 20 years or so, I’ve joined the crowd cramming the aisles of this much anticipated event which introduces the toys that will land on moms’ must-have lists come the holiday […]
  • Tech for Tots

    By Stephanie Azzarone on February 1, 2011
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    As moms across the country know, iPads and smart phones have quickly become must-have toys for children, including toddlers.  Savvy companies are jumping on the trend by kid-branding many electronic devices that, until now, were formerly reserved for adult use only.  “We know that kids love to mimic their parents, whether they are role playing with dolls or pretending to […]
  • Toy Fair Social Media Panel, Part 2: The Blogger Perspective

    By Stephanie Azzarone on February 24, 2010
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    Last week, I had the opportunity to moderate a panel at Toy Fair titled, Connecting With Moms In Social Media — Blogs, Twitter and Facebook,  featuring representatives from toy companies K’NEX and Hidden City Games, and mom bloggers. In a previous post, I offered a summary of the marketers’ point of view. Today I’d like to share some key tips from […]
  • Toy Fair Social Media Panel: Marketers + Mom Bloggers

    By Stephanie Azzarone on February 17, 2010
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    This week marked the 107th American International Toy Fair, a major industry event held in New York City. I had the opportunity to moderate a panel there titled, Connecting With Moms In Social Media — Blogs, Twitter and Facebook,  featuring toy companies and mom bloggers.  A special thanks up front to Brett Klisch of bellybuds and The Creative Factor for […]
  • Happy Holidays and a Playful New Year to All!

    By Stephanie Azzarone on December 22, 2009
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    Another year has come and gone, and once again there is much for us to be thankful for. It’s been an exhilarating time here at Child’s Play Communications and we want to express our gratitude to our clients, business associates, the media and the mom community for your continued support. As we enter our 22nd year specializing in connecting companies with […]
  • Bloggers Brunch Blast: Year 2

    By Stephanie Azzarone on November 11, 2009
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    We did it! We held our second annual Bloggers Brunch earlier today and based on the feedback from guests and sponsors alike, I think we can say that a good time was had by all! Thanks so much to everyone who joined us for this special event. The Bloggers Brunch, held at a private club in New York City, was […]