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Posts tagged with ‘Twitter’

  • Is Twitter’s participation in real trouble or just going through a lull?

    By Stephanie Azzarone on February 18, 2014
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    Last week The Wall Street Journal, and many other news outlets, reported an unexpected slowdown in Twitter usage and a decline in the company’s stock prices.  Although Twitter has become a staple for marketing campaigns, news media outlets, celebrities and more, four out of five Americans with Internet access don’t use this platform regularly. According to the WSJ, many users feel that Twitter is not really […]
  • Responding To Negative Media Posts: Rules of Engagement

    By Stephanie Azzarone on October 31, 2013
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    As public relations professionals, part of our job is to interact with journalists; most of the time that means pitching stories and scheduling interviews by phone or email. But increasingly it can also involve connecting with reporters via social media. Normally, there’s nothing too controversial about giving feedback to general posts or comments, but on occasion, the interaction might involve […]
  • Don’t Be a Wallflower When It Comes To Social Media

    By Stephanie Azzarone on October 17, 2013
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    There’s a reason why Facebook, Twitter and other networking sites are referred to as “social” media. The point of these platforms is to foster interaction, encourage conversation and basically…to be social. This is something that some businesses that maintain social media platforms tend to overlook as they work diligently to promote their brands and deliver company messages. An article on […]
  • Should We Rely on ‘Big Brother’ to Protect Our Kids?

    By Stephanie Azzarone on September 20, 2013
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    The term “cyber bullying” is one that is popping up more frequently as new generations of younger children and teens establish social media accounts. But while we know cyber bullying is a dangerous problem, how far should we go to protect kids from being victims of online peer pressure and harassment? Should we go so far as to monitor their […]
  • New Child’s Play Survey: Moms, Brands and Twitter

    By Stephanie Azzarone on October 4, 2011
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    Here at Child’s Play, we keep our fingers on the pulse of what moms are doing, especially in social media. For that reason, last month we launched a study to understand specifically how moms are using Twitter. The results made their debut last week in Engage: Moms, and I would like to share that article with you here. How are moms […]
  • Are You a Conversationalist?

    By Stephanie Azzarone on January 20, 2010
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    According to a Forrester Research study released on Tuesday, one in every three online Americans is a “conversationalist” — an individual who updates his or her status on a social networking site such as Facebook or Twitter at least once a week. Fifty six percent of these conversationalists are women, with household incomes slightly above average, and they are more likely […]
  • Goddard Goes Digital

    By Stephanie Azzarone on July 6, 2009
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    Full disclosure: Goddard Systems, the leading child care franchise in the U.S., is a client here at Child’s Play Communications. I thought I’d share some social media activities we’ve recently implemented for the company, as a way of offering suggestions to marketers on how to reach out to moms in the blogosphere and beyond. In the last few months alone, […]
  • Twitter Talk

    By Stephanie Azzarone on April 22, 2009
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    Big thanks to the online newsletter, Engage: Moms, for running my article about marketing to moms via Twitter, earlier today. For Mom Market Trends readers, here’s a copy of the story: It seems that in the past month or so alone – with headlines about The Real Shaq, Jon Stewart’s Comedy Central critique, addicted-to-it admissions by major news anchors, and […]
  • Meet the Parents

    By Stephanie Azzarone on March 9, 2009
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      There seems to be a social network for everything these days, especially when it comes to moms. With Facebook, Twitter, Café Mom and more, online connections are just a keystroke away.     What if parents want to move beyond cyberspace? Across the country there are local clubs and groups sprouting everywhere. Whether it’s to network, socialize or make […]