We love moms.
We are moms, we work and play with moms, and for two decades we’ve helped companies market to moms. In fact, Child’s Play Communications was the first agency to specialize in publicity and marketing communications for products and services targeted to this incredibly powerful and influential market. Since then, we’ve connected our clients with moms through traditional public relations, special events, cause marketing and product sampling. More recently, we’ve established expertise in the digital world, empowering companies to engage and interact with moms via social media, especially the mommy blogger community.
As mother of Evan and founder and president of Child’s Play, I’m delighted to officially join that community with the launch of this blog, Mom Market Trends, an ongoing look at the social and marketing developments that impact today’s moms. I’ll share studies, articles of note, feedback from the Child’s Play Communications network of moms, and more.
At Child’s Play, we’ve been marketing to moms for 20 years, but there is always something new to learn. As I learn it, I’ll share it. And I hope you’ll share your thoughts in return.