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Blogger Relations

Because Child’s Play has been immersed in the social media space for so long, we offer a number of proprietary blogger programs, including:

  • Team Mom: The agency’s own network of mom review-bloggers. Team Mom has won numerous awards, including Social Media Innovation of the Year. Moms trust what these women have to say about brands.
  • Digital Dads: Dads are more involved these days with both parenting and purchasing decisions. This program reaches dad bloggers nationwide and has expanded significantly since we launched it a number of years ago.
  • Virtual Launch Party: A day-long social media event specifically designed to launch brands.

Child’s Play also manages blogger programs including:

  • Blogger Elite
  • Blogger Ambassadors
  • Blogger Events
  • Blogger Conference Consultation
  • Mom-Community Conversations