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History

Child’s Play Communications president, Stephanie Azzarone, launched the company more than 25 years ago when she was pregnant and researching  everything she could find on how to be a good mom and — most relevant to brands — what to buy for her child. A high-level executive at a large public relations agency, she realized that there were no PR firms that specialized in this information-seeking, major money-spending demographic. A light bulb went off — and Child’s Play Communications, specialists in connecting companies with moms, was born.

Today, Child’s Play offers a heritage of successfully introducing brands to moms. Companies as diverse as Disney Channel, Hewlett Packard, CVS Pharmacy, Warner Bros. Consumer Products, Hasbro, Toyota, the Wildlife Conservation Society, Cold Stone Creamery, Pottery Barn, Universal Music, Cuisinart, Sylvan Learning Center and other industry leaders have sought out Child’s Play to help influence the family’s key decision-maker to choose our clients’ products and services above the competition.