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Research

What does a mother want? Our research programs will answer that question, through:

  • Parkbench Panel: Child’s Play Communications’ online focus group, designed to generate feedback on new products, packaging and promotions before they are introduced to the public
  • Social Savvy: A quick way to get moms’ feedback on just about everything
  • Partnerships: For major studies, we’ll identify and coordinate  with the right third-party research organization

By implementing these programs on a regular basis, we keep ourselves and our clients informed of trends and issues that can impact their brand — and provide opportunities for Child’s Play to promote it. At the same time, we utilize these and other resources to identify key developments in your industry and among your competitors.