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Traditional Public Relations

Since its start more than 25 years ago, Child’s Play has excelled at generating visibility for our clients in top traditional media, both national and local. We regularly secure coverage of companies and brands in leading publications such as The New York Times, The Wall Street Journal and USA Today, as well as major dailies around the nation, in lifestyle, celebrity and business publications, in every national and local parenting magazine, on TV shows including Today, and much more. We do this through:

  • Media Relations
  • Special Events & Cause Marketing
  • Spokesperson Identification and Training
  • Contests & Surveys
  • Bylined Articles & Op-Eds
  • Award Submissions
  • SMTs & Media Tours
  • Crisis Communications
  • Expert Positioning

…and a variety of other highly effective public relations tactics