Moms are women, too, and want to be recognized not just for their role as parents, but for their uniqueness as individuals — their personal interests and far-ranging capabilities. Moms are making purchasing decisions not just for their children, but for themselves, their partners and their family as a whole. Child’s Play represents all kinds of companies that recognize the scope of moms’ buying power:

• General CPG and service companies – food businesses, entertainment providers, technology brands and more — that understand moms are a huge percentage of any consumer-product market
• Organizations from associations to zoos that target men and women of all ages and stages
• Clients that create products or services just for kids