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Word-of-Mouth / Grassroots Marketing

Moms often make decisions based on what other moms have to say about a brand, and our word-of-mouth/grassroots marketing programs get moms talking. They include:

  • Insider Mom Network: A sampling and live demonstration program, through relationships with mom networking groups in major cities
  • Child’s Play Party!: A brand-immersion event held at moms’ homes around the country